Ger Flanagan joins Jesse McFarland on the Brands and Brews Marketing Podcast to talk about ghostwriting, LinkedIn outreach, and what it really takes to grow your influence as a business owner. Ger, founder of Acquired Digital, shares his journey from sports journalist in Ireland to agency founder helping others win on LinkedIn.
If you're building a personal brand or running outreach campaigns, this episode is packed with actionable insight—and a little Guinness wisdom too.
In this Season 5 kickoff episode of the Brands and Brews Marketing Podcast, host Jesse McFarland chats with William Turner—Lead Writer at SpearPoint Marketing and founder of William & Friends. Over a couple of brews, they dive into William’s path to entrepreneurship and the 8 lessons he’s learned as a young agency owner, including why boldness matters, how to find mentors, and why there’s no one-size-fits-all roadmap to success.
They also tackle fun rapid-fire questions about favorite Denver spots, beers, and business advice. Whether you're an aspiring entrepreneur or seasoned marketer, this episode is packed with insight and personality.
In this episode, we meed with conversion specialist and owner of Site Tuners, Mary Greif. Marty shares his 3 questions for all website visitors and when and how to use call-to-actions on website. This is a great listen for anyone who is looking to increase website conversions (amateur or pro).
Jesse meets with Tom Winter - Founder of SEOwind. This is the second episode with Tom as we further discuss "What's New" in AI SEO.
In this episode, hosts Jesse and Kirill speak with Laurel Lane about the evolution and the future of marketing education.
Laurel Lane is a Marketing Lecturer at Metropolitan State University of Denver.
Welcome back to Season 4 of the Brands and Brews Marketing Podcast. In this episode, Jesse and Kirill will explore the differences in marketing tactics and strategies between B2B and B2C sectors.
About The Guest(s):
Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs.
Summary:
Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry.
Key Takeaways:
Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields.
Key Takeaways:
Quotes:
For more information on this episode and others, go here: https://brandsandbrews.com/episodes/
Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people.
5 Growth Strategies to Build Brand & Create Demand in 2023 by Andrew Bolis:
1) Use cold email sequences to distribute relevant, high-quality, ungated content.
2) Deploy a company-wide LinkedIn program.
3) Partner with other companies on virtual events and research reports then cross-promote them.
4) Tap into existing communities, build an active presence and distribute your content.
5) Build your own community. Start by hosting a monthly invite-only virtual roundtable.
To read more about our episodes, go here: https://brandsandbrews.com/episodes/
Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies.
In this episode, Jessica shares how to scale your coaching or consulting business.
You can find this episode here: https://brandsandbrews.com/episodes/
Timestamp for this episode.
In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience.
Host: Jesse McFarland
Guest: Tamara Bizyuk - Product Marketer in Saas
Here's a timestamp:
Beer preferences [00:00:21]
Importance of product marketing for software [00:05:52]
Tips for finding a target audience for a new product [00:09:03]
Product Marketing for Software [00:11:18]
Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14] To read, watch, listen to the Brands and Brews episodes, go here: https://brandsandbrews.com/episodes/
In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)
Here's a timestamp:
You can see this episode all others at the Brands and Brews Marketing Podcast website.
Jesse gets a lesson on the beer industry with the host of Good Beer Matters, Jeremy Storton. In this episode, Jeremy shares his knowledge of good beer and the story of Czechvar vs Budweiser. Plus, the challenges of growth and marketing in the beer industry and what it takes for a brewery to flourish in today's competitive environment. Further, a segment on how to get started in the beer industry. This and more as Jesse and Jeremy talk about beer and marketing while drinking beer...
In this episode we talk about the value of YouTube Ads and the fundamentals on how create them. Marcus Svedin is a YouTube Ads Specialist and the Co-Founder of Titan Marketer. He shares with us (in detail) on how a SMB should properly create a Youtube Ad from A to Z. This includes, targeting, budgeting, and the script of the video. Also, strategies for business owners to maximize their budget with ad testing, script testing, re-targeting, and what an ideal ROI should look like with a Youtube Ad campaign. Plus, some additional resources on YouTube advertising for business owners. This and more as we talk about marketing while drinking beer.
Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as they talk about marketing while drinking beer.
Branding is constantly evolving. In this episode, Jesse meets with branding director, Suran Ravi and he shares where brands struggle and examples of ones that do it well. Plus, branding in the metaverse and some great insight for emerging marketers. This and more as they talk about marketing while drinking beer.
Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content. This and more as we talk about marketing, while drinking beer.
Jesse and Kirill play a CMO draft game to demonstrated how they would create a marketing strategy with a limited budget. They each pick one marketing channel (SEO, PPC, Social, etc.) at a time and then explain why they chose that channel. Each channel is then removed from the draft board after it's picked. Listen to hear what they chose and you can see the draft board and Jesse and Kirill's picks on brandsandbrews.com.
Ryan Burklo is a financial advisor and senior partner of Quantified Financial Partners and the host of the Beer and Money podcast. In this episode, we talk about how podcasting generates demand for his business and how its a key marketing initiative for creating new customers. This and more as we talk about marketing, while drinking beer.
Dmitry Popov is the cofounder of Tomi,ai, a predictive marketing technology that analyzes website users and predicts their potential lead value. In this episode, we talk about the relationship between sales and marketing teams and how to improve lead scoring.
All this and more as we talk about marketing while drinking beer.