In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience.

Host: Jesse McFarland

Guest: Tamara Bizyuk - Product Marketer in Saas

Here's a timestamp:

Beer preferences [00:00:21]

Importance of product marketing for software [00:05:52]

Tips for finding a target audience for a new product [00:09:03]

Product Marketing for Software [00:11:18]

Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14] To read, watch, listen to the Brands and Brews episodes, go here: https://brandsandbrews.com/episodes/