Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields.

Key Takeaways:

1. AI is faster at processing data than humans, making it a valuable tool for content creation.
2. Feeding AI with knowledge is crucial for obtaining high-quality output.
3. AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone.
4. AI-generated content must provide value and be helpful to users to be effective.
5. Adding a human touch to AI-generated content enhances its quality and relevance.

Quotes:

• "AI is far better at going through a lot of data than humans because it's faster."
• "Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it."
• "Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers."
• "From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful."
• "AI can be an expert in a field if you feed it with specific knowledge."

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