Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content. This and more as we talk about marketing, while drinking beer.