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Brand-Led

Baker Creative

38 episodes

2 months ago

In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...

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In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...

Show more...

Episodes (20/38)

Brand-Led

The Power of Asking Big Questions

In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...

3 years ago

8 minutes

Brand-Led

3 Simple Tips For a Successful Brand Launch

Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity. YOU DON'T WANT TO MISS How to uncover all the brand items that need to be ...

3 years ago

18 minutes

Brand-Led

3 Surefire Ways to Stand Out in a Competitive Market

If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world. WE DISCUSS: How to reduce competition instantly, with one simple tipHow to become hyper-relevant to the people you want to work withHow to use your brand assets to create contrast between you and everyone elseHow to use surprising customer experiences to stick in people’s minds and gene...

3 years ago

12 minutes

Brand-Led

Turn ‘Maybe’ into ‘Yes’ With This One Idea

As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance. Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether. Here’s the thin...

3 years ago

10 minutes

Brand-Led

A Pretty Pickle

When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. WE DISCUSS: Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don’t consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or ...

3 years ago

13 minutes

Brand-Led

What's Your Problem?

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving? IN THIS WEEK'S EPISODE How to build memorability by becoming known for a specific problemBig brand names who’ve become known for the problem they solveThe deeper problems your clients might not talk about, and why they...

3 years ago

9 minutes

Brand-Led

Company Values: Helpful or Not?

Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them. WE DISCUSS What values are and how they’re used in brandingWhen and why values are important to defineThe reason most brand’s values add little value to their businessWhere values come from and some questions to start defining yoursLINKS & RESOURCES Follow us...

3 years ago

11 minutes

Brand-Led

How to Choose Your Brand Fonts

If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands. WE DISCUSS The difference between a font and a typeface (no they’re not the same thing!)Four criteria to help you find the perfect typefaces for your brand3 common mistakes people make when choosing typefaces and how to avoid themWhether you ...

3 years ago

10 minutes

Brand-Led

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward? Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk. You can tell them all these things. But, most people won’t just take your word for it. They...

3 years ago

15 minutes

Brand-Led

The Hidden Costs Of Website Builds

Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website. YOU DON'T WANT TO MISS: 8 commonly forgotten elements that add to your website budgetThe differen...

3 years ago

14 minutes

Brand-Led

This is How You Make Your Offer Irresistible

Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today’s episode is for you. YOU DON'T WANT TO MISS: The two big reasons people might balk at your priceWhy you need to wo...

3 years ago

10 minutes

Brand-Led

6 Ways To Define Your Specialty

Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. WE DISCUSS The benefits of specialisationSix common ways to specialise— including horizontal, platform, vertical, demographic, psy...

3 years ago

10 minutes

Brand-Led

A Quick-Start Guide To Choosing Your Brand Colours

Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. We discuss: Why you can’t choose your colours until you understand what you’re trying to communicate and to whoWhy looking at your closest competitors can help guide your colour choiceWhy picking your hues is only part of the equation, and the im...

3 years ago

11 minutes

Brand-Led

How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours. WE DISCUSS: What a founder story is and why you need one The 3 unmissable ingredients that make for a memorable founder storyFounder stories from Airbnb and NikeTwo angles t...

3 years ago

11 minutes

Brand-Led

Do You Really Need a Brand Strategy?

When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust? WE DISCUSS: The difference between a discovery or briefing session and a brand strategy sessionWhy we decided to...

3 years ago

14 minutes

Brand-Led

Brands We Love: Webflow

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals. QUOTES FROM THE SHOW “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”“To join a brand, we need to be pres...

3 years ago

12 minutes

Brand-Led

Could Your Brand Experience Be Stifling Sales?

In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice. WE DISCUSS Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.The importance of setting realistic expectations on you...

3 years ago

12 minutes

Brand-Led

When To Pay Attention To The Competition

Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons. WE DISCUSS: When and why you would want to evaluate your closest competitorsReasons why some marketing and branding pros advise clients not to pa...

3 years ago

10 minutes

Brand-Led

Brands We Love: Go-To Skincare

When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding. WE DISCUSS: How Go-To use their big idea to separate opportunities from distractionsWhat we think is their most distinctive asset, and why it works for them.How to avoid coming acros...

3 years ago

12 minutes

Brand-Led

3 Simple Steps For Attracting Better Customers

There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers. Some people think more customers is what they need. But more isn’t always better. ...

3 years ago

18 minutes