In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
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In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them. WE DISCUSS What values are and how they’re used in brandingWhen and why values are important to defineThe reason most brand’s values add little value to their businessWhere values come from and some questions to start defining yoursLINKS & RESOURCES Follow us...
Brand-Led
In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
