In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
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In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons. WE DISCUSS: When and why you would want to evaluate your closest competitorsReasons why some marketing and branding pros advise clients not to pa...
Brand-Led
In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question th...
