Welcome to another episode of Bootstrap Digital Marketing, where we explore the evolving landscape of digital marketing strategies in a post-cookie world. I'm your host, Laura Tate, and today we're diving into the future of marketing attribution models with our guest, Jeff Greenfield, co-founder and CEO of Provalytics.
As we navigate the challenges posed by increasing privacy laws and the "cookie apocalypse," Jeff shares his expertise on transitioning from traditional cookie-based tracking to more innovative methodologies like multi-touch and marketing mix modeling. We'll uncover how storytelling enhances ad effectiveness, the impact of reallocating ad budgets, and the role of AI in modern marketing.
Stay tuned as we offer insights into adapting your marketing strategies to thrive amidst these changes and highlight the crucial need for collecting first-party data. Plus, we'll discuss how Probolytics bridges the gap in advertising measurement, offering a comprehensive view necessary for today's marketers.
Whether you're a seasoned marketing professional or just starting, this episode promises valuable information to help you stay ahead in a rapidly changing digital world.
In this episode of the Bootstrap Digital Marketing Podcast, Laura Tate talks with Nikki Lindgren about the art of crafting successful ad campaigns in the beauty, lifestyle, and home goods industries.
Key Highlights:
Introduction to Nikki's Journey: Nikki shares her background in marketing, starting from fashion in the early 2000s to launching successful eCommerce initiatives at Pottery Barn and Cost Plus World Market.
Secrets to Effective Campaigns: The discussion dives deep into the strategies for creating impactful ad campaigns across various platforms. Nikki emphasizes the importance of understanding customer personas and adapting marketing tactics accordingly.
The Role of Artificial Intelligence: The conversation explores how AI is reshaping marketing strategies, particularly in programmatic advertising. Nikki discusses how brands can make informed decisions using machine learning insights.
Competing with Larger Brands: Nikki provides actionable tips for smaller brands on how to stand out against industry giants. One essential strategy includes focusing on unique selling propositions rather than copying competitors.
Platform Strategy: The episode covers how to choose the right platforms for advertising (e.g., TikTok, Instagram, Amazon Ads), based on target demographics and campaign goals.
Takeaways:
Stay tuned for the next episode for more insights and actionable tips for your marketing strategies!
Subscribe to the Bootstrap Digital Marketing Podcast for practical tips and advice on marketing your business, and don't forget to share with your friends!
Visit Crackerjack Scribe to learn more about Laura Tate and the agency's startup and tech marketing services.
Visit Pennock Marketing to learn more about Nikki Lindgren and Pennock Marketing.
Welcome to Bootstrap Digital Marketing, the podcast for entrepreneurs and marketers navigating the world of digital business. In today's episode, our host, Laura Tate, sits down with Tanay Shah, the founder of Pardy Panda, a successful app development and web backend systems company. Tanay shares his journey from a young entrepreneur stretching cash from game development to founding a thriving business. Together, they dive into the challenges, successes, and key insights that have driven Pardy Panda's growth, including the power of digital marketing, team building, and maintaining unwavering confidence in the face of failure. Join us as we uncover actionable strategies and invaluable lessons in "The Startup Frontier Explored: Lessons from Tanay Shah's Entrepreneurial Journey."
In this episode of Bootstrap Digital Marketing, host Laura Tate engages in a thought-provoking conversation with guest Sharon Toerek, founder of Legal and Creative. Together, they explore the nuances of protecting and monetizing intellectual property and creative assets in marketing and advertising. From the impact of artificial intelligence on content creation and copyright protection to practical legal strategies for safeguarding original work, Sharon shares invaluable insights for marketing professionals. Tune in to gain a deeper understanding of the legal landscape surrounding creative assets and learn essential tips for navigating the evolving digital marketing terrain.
#copyright #generativeAI #businessmarketing #b2bmarketing
In this episode of the Bootstrap Digital Marketing podcast, host Laura Tate explores the power of storytelling in marketing and how it can elevate your content strategy. She discusses how storytelling captures attention, builds brand identity, evokes emotions, and drives action. Using examples from Nike, Apple, and Dove, Laura demonstrates how effective storytelling can connect with consumers and inspire them.
To learn more about incorporating storytelling into your marketing, visit the Crackerjack Scribe website at crackerjackscribe.com. Get valuable marketing tips and advice to enhance your strategy.
Don't forget to subscribe to the Bootstrap Digital Marketing podcast on your favorite podcast app or follow this link to listen: https://bit.ly/BootstrapDigitalMarketingPodcast
#StorytellingInMarketing #BrandIdentity #ContentStrategy #MarketingTips
In this episode of Bootstrap Digital Marketing, we delve into the importance of blogging and content creation for businesses. A strategy helps optimize content for search engines through keyword research, ultimately resulting in higher rankings and more traffic. We discuss recommended blog length, how to create an editorial calendar, and using social media to share blog content. We also touch on the importance of understanding and catering to your audience and how to generate ideas for blog topics. Additionally, we cover the significance of having a website ranked on page one of search engine results and the role of fresh, valuable content in establishing brand authority and trust. Join us as we explore the ins and outs of developing a successful blogging strategy for your business.
Visit CrackerjackScribe.com to learn more about your host, Laura Tate
Topics Covered in the Episode:
Show resources:
Digital Marketing for Businesses Facebook Group👉 https://bit.ly/3inUcmp
Bootstrap podcast👉 https://bit.ly/40gwNTQ
Blog Post Ideas: 👉https://bit.ly/3Hbkn7X
Research Your Target Audience👉 https://bit.ly/3ZdxXyC
SE Ranking Keyword and SEO tool *
#strategy #editorialcalendar #keywordresearch #bloggingtips #growthmarketing #businessblogging
*This is an affiliate link, and I may receive a commission if you purchase a plan.
On this episode of Bootstrap Digital Marketing, we dive into the world of business blogging and how it can benefit startups and established businesses. Our guest speaker highlights the importance of having a marketing strategy and understanding your target audience before creating a blog or website. We discuss various blogging platforms, such as WordPress, Medium, and LinkedIn, and their pros and cons.
In addition, we offer key tips for setting up a blog and introduce an online course that goes in-depth on mastering business blogging. We also share various real-life success stories resulting from content marketing efforts where blogging played a crucial role. Tune in to learn how blogging can bring traffic to a website, establish brand authority and identity, and ultimately help you attract, engage, and convert your audience.
Sign up for the Free Virtual Class: From Zero to Million-Dollar Contracts: Mastering Business Blogging to Attract, Engage, and Convert Your Audience
Register here: https://bit.ly/41zB5XZ
Space is limited, so sign up today!
#bloggingtips #podcast #startupmarketing #growthmarketing
Whether you're building your website yourself or hiring a developer, there are many factors to consider. In this episode, we invited Brooklyn Taylor of Brooktown Design to discuss a few essential elements. We discuss what we believe is the best Website development platform, considering your target audience when designing your website and optimizing it for user experience and search engine optimization, in addition to a few other nuggets of information.
A new year is approaching, and it's time to look at your marketing strategy and find new ways to reach your target audience. This podcast covers three ways to analyze your past year's efforts and develop new marketing avenues and collateral.
Subscribe to our blog to get the text version: Crackerjackscribe.com/blog
#marketing #digitalmarketing #marketingstragies
Optimizing your social media profiles in the digital world is key to expanding reach and visibility. Whether you’re a small business looking to boost brand awareness or an influencer trying to grow your audience, your social media profiles are important considerations. In this episode, we’ll explore five ways you can optimize your social media profiles for greater reach. Spending time customizing each profile with relevant information and images will help others find you more easily and discover all the amazing things you have to offer.
#digitalmarketing #socialmediamarketing #SEO #podcast
There are many reasons to publish a press release. The most common reasons are to announce a new product, update the public on a current product, or announce changes to the company.
For technology startups, using press releases is essential to building a better picture of their company and product. Getting the word out about new products, developments, or collaborations is also a good reason to issue a press release.
In this episode, I go over five reasons why press releases are essential and give tips on how to write an effective press release and send one out.
#pressreleases #startups #marketing #technologystartups
Resources for editing:
Grammarly
Pro-Writing Aid
A value proposition is key to unlocking your business goals. It's the statement that describes what your business does and why it's worth paying for. Without a value proposition, you won't be able to get customers to take the action you want them to take.
In this episode, I go over five essential steps to creating a value proposition that delivers on your business goals.
Visit my Website for more marketing tips and advice: Crackerjack Scribe
#digitalmarketing #marketing #valueproposition #business
You may be wondering how hashtags can help you. This video tutorial will teach you some strategies for using them in social media and content marketing. You'll also get techniques for ranking your videos higher on YouTube with hashtags. Plus, tips on finding trending topics to blog or share on social sites with the hashtag search function!
#hashtags #hashtagstrategy #socialmedia
Before setting up all your social media channels and profiles, ensure your handle or username is available and follow these best practices.
Announcement: Bootstrap Digital Marketing is now available on YouTube and other video channels. You can watch it on my website blog page, Crackerjackscribe.com/blog.
Announcement No. 2: I'll soon be launching digital marketing courses that will expand on what I talk about in Bootstrap Digital Marketing. So if you want to get more in-depth information on how to use digital marketing to grow your business, stay tuned here or check my website for more information about launch dates and how to sign up.
#digitalmarketing #growthmarketing #socialmedia #contentmarketing
Everyone wants to reach the right person with the right message at the right time. That's the definition of marketing. Defining your target audience is critical to building and executing a successful marketing strategy. But what does defining your target audience involve and why is it important?
This episode covers three ways you can find out who your target audience is, where they hangout online, and what type of content grabs their attention.
Leave any questions or comments on my Anchor page anchor.fm/bootstrapdigitalmarketing or email me at laura@crackerjackscribe.com
#digitalmarketing #marketing #bootstrapmarketing #socialmedia
Today we'll talk about the No. 1 action you can take to create an immediate brand presence for your business--Create a Google Business Profile. It's quick and easy, and every business, whether new or long-established, with or without a strategy, should do this to literally get your business on the map and online now.
There are multiple benefits of having a Google Business Profile. Here are a few:
Introduction to the Bootstrap Digital Marketing podcast