Today we'll talk about the No. 1 action you can take to create an immediate brand presence for your business--Create a Google Business Profile. It's quick and easy, and every business, whether new or long-established, with or without a strategy, should do this to literally get your business on the map and online now.
There are multiple benefits of having a Google Business Profile. Here are a few:
- People can find your business in search results, especially if you have keyword-optimized your profile. (I talk a little about keywords in this episode).
- Potential customers can send you a message or easily call you directly from your Business Profile.
- People can find your business on Google Maps and get directions or call you.
- You can publish content to your Business Profile, which further expands your authority and reach.
- You can use the free Website building tool connected to your Profile.