Welcome to another episode of Bootstrap Digital Marketing, where we explore the evolving landscape of digital marketing strategies in a post-cookie world. I'm your host, Laura Tate, and today we're diving into the future of marketing attribution models with our guest, Jeff Greenfield, co-founder and CEO of Provalytics.
As we navigate the challenges posed by increasing privacy laws and the "cookie apocalypse," Jeff shares his expertise on transitioning from traditional cookie-based tracking to more innovative methodologies like multi-touch and marketing mix modeling. We'll uncover how storytelling enhances ad effectiveness, the impact of reallocating ad budgets, and the role of AI in modern marketing.
Stay tuned as we offer insights into adapting your marketing strategies to thrive amidst these changes and highlight the crucial need for collecting first-party data. Plus, we'll discuss how Probolytics bridges the gap in advertising measurement, offering a comprehensive view necessary for today's marketers.
Whether you're a seasoned marketing professional or just starting, this episode promises valuable information to help you stay ahead in a rapidly changing digital world.