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Ask an Expert by Propelo
Propelo Media
66 episodes
2 months ago
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
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Entrepreneurship
Business
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All content for Ask an Expert by Propelo is the property of Propelo Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
Show more...
Entrepreneurship
Business
Episodes (20/66)
Ask an Expert by Propelo
Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
Show more...
1 year ago
41 minutes

Ask an Expert by Propelo
How to Price Your Product for Profit with Hermann Simon
Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times. This episode is for y...
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1 year ago
35 minutes

Ask an Expert by Propelo
How to Achieve Success: Tenacity, Adaptability & Community
Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward. Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embracing online sales and prioritizing customer convenience. Enhancing the Customer Experience & Community Involvement: See how busine...
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1 year ago
36 minutes

Ask an Expert by Propelo
It’s About Serving, Not Selling
Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."
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1 year ago
30 minutes

Ask an Expert by Propelo
Building Trust: The Key to Unlocking Efficiency in the Supply Chain
Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the problems; he offers a solution: fostering a strong community. He explains how Commonsku's innovative software bridges the gap between distributors a...
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1 year ago
45 minutes

Ask an Expert by Propelo
How to Take Initiative and Thrive in Uncertain Times
Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts, Heffernan emphasizes the importance of embracing the unknown and fostering the skills necessary to thrive in dynamic environments. Key takeaways from the episode: Uncertainty is an inevitable part of life: Recognizing this allows us to approach challenges with a proactive mindset.Preparation is ...
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1 year ago
1 hour 5 minutes

Ask an Expert by Propelo
Understanding Promotional Products Strategy by Joseph Sommer
Using Swag More Intentionally and Thoughtfully by Joseph Sommer Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," scaling a business, and securing major deals, including the Washington Nationals. Explore the evolution of Whitestone's marketing strategies, from ...
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1 year ago
1 hour 1 minute

Ask an Expert by Propelo
When you have a vision you have direction: the Savannah Bananas by Jesse Cole
Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience.
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1 year ago
37 minutes

Ask an Expert by Propelo
The Secret to Humanizing Your Business by Hilary Corna
Join us in this episode as Hilary Corna, a seasoned professional with a background in process optimization at Toyota, unveils a groundbreaking approach that places humanity at the forefront of business. Discover how her unconventional, "unprofessional" approach encourages authenticity, allowing individuals and organizations to shed pretenses and connect on a genuine level, fostering a more loyal customer base. Intriguingly, Hilary kicks off the conversation by delving into the importance of ...
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1 year ago
1 hour 9 minutes

Ask an Expert by Propelo
How To Surpass Willpower for Prolonged Success by Jonathan Domsky
Welcome to today's episode of the Untangled Entrepreneur Podcast. In this edition, we delve into the insights and experiences of Jonathan Domsky, a seasoned entrepreneur with over two decades of expertise. As the Founder of Untangled Coaching, Jonathan's mission is to ignite the growth and potential of fellow entrepreneurs. In this exclusive Ask an Expert Interview, Jonathan shares his remarkable journey, from an impulsive decision resulting in the establishment of his first company, Kidorab...
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2 years ago
1 hour 2 minutes

Ask an Expert by Propelo
7 Steps to Rebuilding Your Outbound Sales Strategy for Today
When you think of how to describe Jake Dunlap, the words "sales guru" come to mind, but after interviewing him, that term seems too nuanced. Over the years, Jake has achieved great success in many sales positions, from execution to leadership, but over time he began to realize that office politics had no interest in him. He loved sales, tactics, processes, and customers, but realized the best way forward was to start his own business. That's why Jake founded Skaled in 2012, a sales consulting...
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2 years ago
1 hour

Ask an Expert by Propelo
Important Lessons Learned During a Rebrand
Join us on today's episode as we dive into the inspiring journey of our expert guest, Royal Marty. Discover how Royal's customer-centric approach breathed new life into a struggling, long-established business. Uncover the innovation behind the cutting-edge enzyme-based biochemical product, with applications ranging from road construction to soil conditioning. Royal opens up about the valuable lessons learned during a transformative rebranding process and shares insights into agile adaptation...
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2 years ago
36 minutes

Ask an Expert by Propelo
How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw
Today's Ask an Expert guest, Kathleen Quinn Votaw, underwent a dramatic turn of events in a short span – from welcoming her baby boy to receiving a cancer diagnosis, all while navigating a tumultuous work environment in 2003. Inspired by a casual burger and beer date night and her husband's encouraging words, Kathleen embarked on a journey to revolutionize the recruitment industry. Her primary focus has always been aligning an organization's culture with the talent they seek, sometimes helpi...
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2 years ago
55 minutes

Ask an Expert by Propelo
Why Customer Experience Matters More Today by Nate Brown
In this enlightening episode, join us as Nate Brown, the Chief Experience Officer at Officium Labs, delves into the often underestimated realm of customer experience (CX). With a wrestling belt award adorning his office wall as a testament to his CX prowess, Nate brings a wealth of insights to the table. Having honed his skills on the front lines and sought guidance from CX mentors, Nate has transformed into a sought-after thought leader. Tune in to discover how to assess your own customer e...
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2 years ago
47 minutes

Ask an Expert by Propelo
What 99% of Accountants Miss Reviewing Your Business by Greg Crabtree
Accounting encompasses more than mere financial statements and tax preparation, as mentioned by today’s guest on Ask an Expert. Greg Crabtree serves as a partner at the accounting services firm Carr, Briggs and Ingram. He holds a reputation as an international speaker and acclaimed author, known for his work titled "Simple Numbers." Greg's perspective centers on the idea that accounting can serve as a potent tool to aid owners and management in effectively operating businesses. It further fa...
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2 years ago
56 minutes

Ask an Expert by Propelo
How to Simplify Your Marketing w/ A One-Page Plan by Allan Dib
Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle. “A dollar from your ideal customer is much more valuable than a dollar from just any random customer even though your bank manager will tel...
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2 years ago
45 minutes

Ask an Expert by Propelo
How to Convert Customers Into Tribal Fans by David Meerman Scott
Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you can put the needs of your customers at the forefront, and then focus on developing an engaging experience you can start to create a tribal co...
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2 years ago
46 minutes

Ask an Expert by Propelo
Why Your Accounting Doesn’t Have to Suck by Spencer Sheinin
Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you to control and leverage your accounting, in fact, he gives you the 6 specific metrics you need to focus on. We also talk about cash flo...
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2 years ago
45 minutes

Ask an Expert by Propelo
How You Develop Presentations That Drive Action by Rich Mulholland
People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action. Rich has spoken and given presentations all around the world and has helped elevate the audience experience for tens of thousands of people. Today he gives actionable insights from the 4 pillars of a...
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2 years ago
50 minutes

Ask an Expert by Propelo
Using Leverage & Your Balance Sheet for Growth by David Waddell
The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth. David talks about the distinction between asset management and wealth management, and why the latter is a better approach to financial growth. He also talks about what he’s seen ...
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2 years ago
45 minutes

Ask an Expert by Propelo
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...