In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
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In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
What 99% of Accountants Miss Reviewing Your Business by Greg Crabtree
Ask an Expert by Propelo
56 minutes
2 years ago
What 99% of Accountants Miss Reviewing Your Business by Greg Crabtree
Accounting encompasses more than mere financial statements and tax preparation, as mentioned by today’s guest on Ask an Expert. Greg Crabtree serves as a partner at the accounting services firm Carr, Briggs and Ingram. He holds a reputation as an international speaker and acclaimed author, known for his work titled "Simple Numbers." Greg's perspective centers on the idea that accounting can serve as a potent tool to aid owners and management in effectively operating businesses. It further fa...
Ask an Expert by Propelo
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
