In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
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In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw
Ask an Expert by Propelo
55 minutes
2 years ago
How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw
Today's Ask an Expert guest, Kathleen Quinn Votaw, underwent a dramatic turn of events in a short span – from welcoming her baby boy to receiving a cancer diagnosis, all while navigating a tumultuous work environment in 2003. Inspired by a casual burger and beer date night and her husband's encouraging words, Kathleen embarked on a journey to revolutionize the recruitment industry. Her primary focus has always been aligning an organization's culture with the talent they seek, sometimes helpi...
Ask an Expert by Propelo
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
