In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
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In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
7 Steps to Rebuilding Your Outbound Sales Strategy for Today
Ask an Expert by Propelo
1 hour
2 years ago
7 Steps to Rebuilding Your Outbound Sales Strategy for Today
When you think of how to describe Jake Dunlap, the words "sales guru" come to mind, but after interviewing him, that term seems too nuanced. Over the years, Jake has achieved great success in many sales positions, from execution to leadership, but over time he began to realize that office politics had no interest in him. He loved sales, tactics, processes, and customers, but realized the best way forward was to start his own business. That's why Jake founded Skaled in 2012, a sales consulting...
Ask an Expert by Propelo
In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what?...
