All Things PPC by PPC Geeks

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PPC Geeks

13 episodes

6 months ago

In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...

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Episodes (13/13)

All Things PPC by PPC Geeks

Episode 10: A Deep Dive Into Offline Conversion Tracking

Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline Conversion Tracking! What is Offline Conversion Tracking? In this episode, we take an in-depth look at offline conversion tracking and its critical importance for the businesses we work with. Offline conversion tracking refers to the process of tracking customer actions that happen offline (such as phone calls, in-perso...

11 months ago

29 minutes

All Things PPC by PPC Geeks

Episode 11: The 3 Most Important Things You Need for Digital Marketing Success

With so much going on in digital marketing, it’s easy to lose sight of the big picture. Whether you’re a seasoned marketer or just starting out, the sheer volume of strategies, platforms, and tools can be overwhelming. But here’s the truth: no matter how much you know about the latest trends like Performance Max or the nuances of client management, your digital marketing success ultimately hinges on a few fundamental principles. In Episode 11 of All Things PPC, our Co-founder and Managing Dir...

11 months ago

22 minutes

All Things PPC by PPC Geeks

Episode 12: The 80-20 Rule (aka The Pareto Principle)

11 months ago

26 minutes

All Things PPC by PPC Geeks

Episode 9: Introducing The A to Z of PPC

Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns. In this kickoff episode, Chris, the co-founder of PPC Geeks, is flying solo to explore the letter “A.” Just like on Sesame Street, we’re starting at the beginning, and two of today’s focus are on critical P...

11 months ago

30 minutes

All Things PPC by PPC Geeks

Episode 8: The Art and Science of Testing in Digital Marketing

Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlines, images, and audience segments, to determine what resonates best with their target audience. Testing allows you to identify what works and maximize your efforts, thus making data-driven decisions that enhance campaign effectiveness. Continuous testing n...

1 year ago

27 minutes

All Things PPC by PPC Geeks

Episode 7: The Role of a PPC Client Manager

A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not only managing client expectations and delivering regular performance reports but also providing insightful recommendations to optimize ad spend an...

1 year ago

35 minutes

All Things PPC by PPC Geeks

Episode 6: How to Optimize Your PPC Strategy with the 5 Ws of Marketing

The 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive framework. "Why" focuses on the campaign's objectives and the reasons behind it, ensuring a clear purpose. "Who" identifies the target audience, helping tailor the campaign to the right market. "What" pertains to the messaging and offers, ensuring they resonate with the audience's needs and interests. "Where" determines...

1 year ago

35 minutes

All Things PPC by PPC Geeks

Episode 5: Performance Maximised!

Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad placements and bids across various channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is designed to drive better results by using a combination of creative assets, audience signals, and automated targeting to reach po...

1 year ago

29 minutes

All Things PPC by PPC Geeks

Episode 4: Navigating PPC Waters: Effective Strategy and Planning

Effective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep understanding of the target audience. It is through strategic PPC campaigns, accurate conversion tracking, and data analysis, that businesses can lay a solid foundation for growth, maximize ROI, and drive success. Effective PPC strategy and planning are not static but dynamic processes requiring agility and adaptation to evolvi...

1 year ago

29 minutes

All Things PPC by PPC Geeks

Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them

A shopping campaign is an advertising strategy businesses use to promote and sell products online. These campaigns typically involve creating and managing ads showcasing products from an online store. The ads are displayed on various platforms such as search engines like Google or social media platforms like Facebook and Instagram. Shopping campaigns allow businesses to target potential customers actively searching for or interested in similar products, making it easier for them to discover a...

1 year ago

30 minutes

All Things PPC by PPC Geeks

Episode 2: The Timeless Core Pillars of Effective PPC Campaigns

Timeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand positioning and drive results. At their essence, these pillars are about aligning your efforts with your marketing objectives. Harnessing the power of PPC campaigns is becoming a fundamental strategy for success in the digital landscape, offering unparalleled reach and targeting precision. By mastering the art of searc...

1 year ago

36 minutes

All Things PPC by PPC Geeks

Episode 1: Platform Expansion and Holistic Marketing

Expanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and TikTok for your digital marketing campaigns. While many marketers spread themselves thin by trying to use every platform, it's important to ask: Does this lead to more sales? Are there downsides to skipping platform diversification? The marketing world constantly changes, and marketers feel pressure to keep up (FOMO). This...

1 year ago

29 minutes

All Things PPC by PPC Geeks

Trailer

All Things PPC - Coming Soon!

1 year ago

1 minute