In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
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In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not only managing client expectations and delivering regular performance reports but also providing insightful recommendations to optimize ad spend an...
All Things PPC by PPC Geeks
In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
