In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
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In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns. In this kickoff episode, Chris, the co-founder of PPC Geeks, is flying solo to explore the letter “A.” Just like on Sesame Street, we’re starting at the beginning, and two of today’s focus are on critical P...
All Things PPC by PPC Geeks
In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
