In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
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In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them
All Things PPC by PPC Geeks
30 minutes
1 year ago
Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them
A shopping campaign is an advertising strategy businesses use to promote and sell products online. These campaigns typically involve creating and managing ads showcasing products from an online store. The ads are displayed on various platforms such as search engines like Google or social media platforms like Facebook and Instagram. Shopping campaigns allow businesses to target potential customers actively searching for or interested in similar products, making it easier for them to discover a...
All Things PPC by PPC Geeks
In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule...
