🎙️ New episode out now on Aleph Ventures TV!
In this episode, Haakon Hansen and Nate Streeter discuss the current state of Aleph’s marketing strategies as they approach 2025. They reflect on their convictions about consumer preferences, the importance of content, and the challenges faced in the marketing landscape. The conversation delves into lessons learned so far in 2025, the significance of a diverse marketing mix, and the need for predictability in marketing outcomes. They also touch on the dynamics of the painting industry and the importance of adapting strategies to maintain growth in a changing market.
00:00 Introduction and Yearly Check-In
01:44 Marketing Convictions for 2025
06:01 Content Strategy and Marketing Challenges
10:00 The Importance of a Marketing Mix
16:03 Lessons Learned from Marketing Mistakes
22:36 Evaluating Vendor Relationships
28:17 Predictability in Marketing Outcomes
31:46 Growth Strategies and Market Dynamics
41:01 Conclusion and Future Bets
Topics discussed:
Customers prefer local, skilled painters.
Strong content and channel mix drive results.
Marketing is tougher; strategy beats ad spend.
Diversify; execution matters most.
Industry future remains bright.
#PaintingBusiness #LocalPainters #MarketingStrategy #ContentMarketing #BusinessGrowth #HomeImprovement #SmallBusiness #ContractorMarketing #TradesBusiness #PaintingIndustry
Where to find Aleph:
🔗 Visit our website: https://aleph-ventures.com/
📸 Follow us on Instagram:
@AlephHoldings
🎙️ New episode out now on Aleph Ventures TV!
Haakon Hansen and Dave Rychley explore the critical role of field coaching in driving team performance and accountability across organizations. They explain how field coaching supports skill development, differentiating it from traditional one-on-one meetings. The discussion highlights key elements of effective coaching—preparation, execution, feedback, and follow-up—while Rychley underscores the need for coaching at every organizational level. They also stress the importance of leadership coaching and continuous development to prevent stagnation within companies.
00:00 The Importance of Field Coaching
03:01 Defining Field Coaching
05:52 Coaching and Accountability
08:48 Effective Coaching Events
11:42 Preparation for Coaching
14:41 Executing the Coaching Event
20:52 Feedback and Follow-Up
23:12 The Art of Feedback in Coaching
28:49 Follow-Up: Ensuring Feedback Sticks
34:57 Cadence of Coaching: Finding the Right Rhythm
41:25 Coaching for Leaders: Developing Senior Talent
43:00 Resources for Self-Development in Coaching
Topics discussed:
Field coaching builds skills and accountability.
Key steps: prepare, execute, feedback, follow-up.
Learners lead feedback with specific examples.
Ongoing coaching prevents stagnation.
Curiosity drives better coaching.
#FieldCoaching #LeadershipDevelopment #SkillBuilding #ContinuousImprovement #TeamPerformance #CoachingCulture #Accountability #GrowthMindset #FeedbackLoop #WorkplaceExcellence
Where to find Aleph:
🔗 Visit our website: https://aleph-ventures.com/
📸 Follow us on Instagram:
@AlephHoldings
🎙️ New episode out now on Aleph Ventures TV!Haakon sits down with Ben Landusky to talk about his journey in the painting industry. Ben shares how he started as a college student with no business experience and grew Foothills Painting into a successful company. They explore key topics like team structure, marketing, and navigating profitability challenges. Haakon and Ben also discuss the value of strategic hires, company culture, and measuring success beyond cost per lead. The conversation highlights how purpose and strong partnerships drive long-term business growth.00:00 Introduction to Ben Landusky and His Journey03:11 Growth and Evolution of Foothills Painting06:13 Team Structure and Roles at Foothills08:45 Revenue Growth and Business Strategy11:46 Understanding Growth Metrics and People Management15:01 Profitability Challenges and Lessons Learned17:54 Marketing Strategies and Vendor Management24:09 Measuring Success Beyond Cost Per Lead26:11 The Impact of Key Hires on Business Growth30:33 The Role of Culture in Business Success32:34 The Journey of National Painting Group35:58 The Value of Partnerships in Business39:59 Understanding the Intent Behind Business Growth42:05 Navigating Established Businesses vs. Startups46:04 The Importance of Humility and Purpose in BusinessTopics Discussed:Started by accident, grew Foothills Painting to $7M.Team and key hires were essential.Growth = people + systems, not just revenue.Focus on cost per estimate and completed appointments.Vision, humility, and partnerships drive success.#BusinessGrowth #TeamLeadership #SmartScaling #PurposeDriven #MarketingMetrics #VendorRelations #GrowthMindset #PaintingBusiness #KeyHires #ProfitFirstWhere to find Aleph:🔗 Visit our website: https://aleph-ventures.com/📸 Follow us on Instagram:@AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
🎙️ New episode out now on Aleph Ventures TV!Skip Johnson shares his entrepreneurial journey, discussing the challenges and lessons learned from his experiences in building and growing businesses. He emphasizes the importance of intentionality in growth, balancing personal and professional life, and creating a healthy company culture. Skip also introduces frameworks for navigating business stages and maintaining core values, highlighting the significance of partnerships in achieving success.00:00 Introduction to Skip Johnson01:01 Skip's Entrepreneurial Journey05:28 The Pain of Growth and Burnout10:30 Motivations Behind Growth12:29 Awareness and Reflection15:41 Growth Without Compromise20:25 Navigating Whitewater in Business23:24 Navigating Life's Seasons27:06Systems and Soul: A Framework for Business Health31:02 Assessing Business Health: Tools and Strategies34:29 The Dynamics of Partnership in Business40:10 Engineering Culture: Intentionality in Business42:10 Maintaining Core Values: The Ongoing ProcessTopic’s discussed:Entrepreneurship requires intentional growth and balance.Burnout prompts reflection and change.Growth is often driven by personal fears or goals.Systems and values sustain healthy culture.Communication and alignment keep teams strong.#Entrepreneurship #IntentionalGrowth #BusinessCulture #Leadership #WorkLifeBalance #BurnoutRecovery #SmallBusinessTips #GrowthMindset #CoreValues #TeamAlignmentWhere to find Aleph:🔗 Visit our website: Home - ALEPH VENTURES📸 Follow us on Instagram: @AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
🎙️ New episode out now on Aleph Ventures TV!
Haakon speaks with Max Olson about the significance of one-on-one meetings in leadership and business growth. They discuss the importance of purpose, preparation, structure, honesty, and follow-through in these meetings. Max shares his extensive experience and insights on how effective one-on-ones can influence team performance and foster a culture of accountability and growth. The conversation also touches on the necessity of coaching leaders to ensure they can effectively guide their teams.
00:00 Introduction to Max Olson and His Background
03:01 The Importance of One-on-One Meetings
06:07 Framework for Effective One-on-One Meetings
08:55 Purpose in One-on-One Meetings
11:55 Preparation for One-on-One Meetings
16:11 Structure in One-on-One Meetings
25:32 Identifying Challenges and Setting Objectives
30:09 The Importance of Honesty in One-on-Ones
38:39 Effective Follow-Through in One-on-Ones
44:24 Coaching the Coach: Ensuring Leadership Success
Topics discussed:
One-on-ones build influence and trust.
Preparation and purpose boost effectiveness.
Structure guides meaningful talks.
Follow-through drives progress.
Reflection and communication support growth.
#OneOnOne #Leadership #Teamwork #Trust #Growth #Communication #Accountability #Coaching #Preparation #Reflection
Where to find Aleph:
🔗 Visit our website:Home - ALEPH VENTURES
📸 Follow us on Instagram:
@AlephHoldings
Music Provided by:
The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
🎙️ New episode out now on Aleph Ventures TV!Haakon had a wide ranging conversation with Jon Bryant from PaintScout. Jon is a very thoughtful guy and shares some great insight on a number of topics, focusing primarily on the sales data from PaintScout and what he has learned from analyzing it. Enjoy!00:00 Introduction and Background03:07 The Vision Behind Paint Scout06:11 Journey into the Painting Industry09:12 Transitioning to Software Development12:14 Customer Experience in Painting14:48 Sales Trends and Metrics18:07 Understanding Sales Performance20:55 Closing Rates and Follow-Up Strategies25:45 Identifying Sales Challenges Through Ride-Alongs28:05 The Correlation Between Sales Performance and Company Size30:06 The Impact of Production on Sales Success33:00 Understanding Sales Rep Profiles and Traits39:58 The Role of AI in Sales and Production55:09 Conclusion and Future InsightsTopics discussed:Sales Performance & StrategyTech Innovation & PaintScout OriginData & MetricsTeam Building & Hiring ProfilesAI in Painting & Future Outlook#PaintingIndustry #TechInTrades #CustomerExperience #SalesPerformance #DataDrivenSales #SalesAndProduction #AIInSales #PaintScout #ModernizeTheTradesWhere to find Aleph:🔗 Visit our website:https://aleph-ventures.com/📸 Follow us on Instagram:@AlephHoldingsMusic Provided by:The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
In this episode, Brad Ellison shares his journey from early entrepreneurial ventures to founding Ellison Painting and launching Rollout Marketing. He highlights the importance of community, the challenges of rapid growth, and the role of risk in success. He also offers insights on defining success, building strong teams, and fostering cooperation within the industry.
00:00 The Early Entrepreneurial Spirit
02:48 Navigating Career Transitions
06:06 Defining Success in Business
11:52 Growth and Its Challenges
18:08 The Role of Risk in Success
28:17 Recognizing Opportunities in the Industry
30:18 Building a Strong Team and Partnership
34:11 Transforming Business Strategies
39:18 Launching Rollout Marketing
42:57 Understanding the Painting Industry
48:29 Setting Goals and Adapting Strategies
Topics discussed:
Where to find Aleph:
🔗 Visit our website:
https://aleph-ventures.com/
📸 Follow us on Instagram:
@AlephHoldings
Music Provided by:
The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
Latest installment of Marketing Minutes.Nate and Caleb recently sat down to discuss how marketing is going so far in 2025. Here are the key topics they covered:Current State of MarketingDigital Channels (Facebook & Google Ads)Team Engagement & Data AccuracyCustomer Feedback & ContentFuture Strategies #MarketingMinutes #AlephVenturesTV #Marketing
In this episode, Jason Paris shares insights on forming business partnerships, especially in the painting industry. He highlights the challenges, the importance of character and communication, and how to assess the need for a partner. While partnerships aren’t a quick fix, he emphasizes that with careful consideration, they can drive greater success.
00:00 The Journey to Partnerships
05:51 Understanding Partnership Dynamics
12:20 Evaluating the Need for a Partner
18:19 The Future of the Painting Industry
23:41 Finding the Right Partner
30:50 Navigating Bad Partnerships
35:52 Valuing Your Business
Topics discussed:
Check out Jason’s previous episode on @AlephVenturesTV:
https://youtu.be/E8AUMdolA2M
Where to find Aleph:
🔗 Visit our website:
📸 Follow us on Instagram:
@AlephHoldings
Music Provided by:
The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
Chris Kiefer, owner of Boolean Automation, shares various insights from his experience leading the marketing division of an 8-figure painting company as well as what led him to start Boolean Automation and the power of automation and systems for scaling businesses. Topics discussed:* Automating the Painting Industry* Data-Driven Marketing & Quick Iterations* Software Solutions for Businesses at different sizes* Reducing Overhead with Automation* Identifying Bottlenecks: Software vs. Human Factors* Embracing AI for Business Efficiency00:00 Scaling Systems for Growth09:11 The Engineer's Journey into Marketing20:09 Building Effective Marketing Systems21:06 Foundational Principles of Business Systems25:15 Understanding Technology Needs for Growth32:46 Identifying Software Bottlenecks37:00 The Importance of 'Who, Not How'42:25 Navigating the AI Landscape #PaintingAutomation#DataDrivenMarketing#SmallBusinessTech#BusinessBottlenecks#AIForEfficiency Where to find Aleph: 🔗 Visit our website: https://alephholdings.com📸 Follow us on Instagram: @AlephHoldingsMusic Provided by: The Best Royalty Free Music for Video, Ads, & Film | Soundstripe
In this episode, Nate Streeter and Caleb Svendsgaard reflect on their 2024 marketing strategies. They discuss what worked, what didn’t and what bets they are making for 2025.
Topics discussed:
Check out their previous episode on @AlephVenturesTV:
Where to find Aleph:
🔗 Visit our website: https://alephholdings.com
📸 Follow us on Instagram: @AlephHoldings
Music Provided by: https://www.soundstripe.com/
#MarketingBreakthroughs#GrowthMindset#CustomerNeeds#SalesAndMarketing#MarketingExecution#2024Reflections#2025Goals#LeadGeneration#TailoredContent#MarketingStrategy#LocalMarketing
Josh Schrock is an EOS implementer and Leadership Coach. In this episode he shares his best practices around hiring an integrator. If you are considering this crucial step in your business, tune in to Josh’s insights.
00:00The Importance of Vision and Action
01:26 Josh Schrock's Journey to Leadership Coaching
03:50 Understanding the Entrepreneurial Operating System (EOS)
08:03 The Role of the Integrator in Business
09:32 Evaluating Readiness for an Integrator
11:00 Preparing for an Integrator's Arrival
16:08 Defining Responsibilities for an Integrator
17:07 Internal vs. External Candidates for Integrator Role
20:29 Finding the Right Fit for an Integrator
23:17 Interviewing Best Practices for Integrators
28:30 Managing Conflict and Team Dynamics
31:53 Onboarding an Integrator Effectively
36:37 Setting Realistic Expectations for Integrators
Where to find Josh:
Where to find Aleph:
🔗 Visit our website:
https://alephholdings.com
📸 Follow us on Instagram:
@AlephHoldings
Music Provided by:
https://www.soundstripe.com/
CEO of Aleph Chet Funk joins the show to discuss Business Planning. This is an important topic this time of year. We discuss:
Check out Chet’s previous episode on @AlephVenturesTV: https://youtu.be/TO65aHw9Mf0
Where to find Aleph:
🔗 Visit our website: https://alephholdings.com
📸 Follow us on Instagram: @AlephHoldings
Music Provided by: https://www.soundstripe.com/
Thank to Micah Stelter!
In this episode, Micah Stelter shares what helped him transform from chaos to clarity in work and life. Tune in to get some ideas and inspiration on building systems to make sure your 2025 is the best year yet.
#BusinessSuccess #PodcastEpisode
Where to find Micah:
Instagram: @micahstelter_aleph
Check out Micah's previous episode on @AlephVenturesTV:
https://youtu.be/jGwRXKJnuuQ
https://youtu.be/JxGP6Y91qRc
Where to find Aleph:
🔗 Visit our website:
https://alephholdings.com/
Music Provided by:
https://www.soundstripe.com/
Marketing Minutes Clip:
Nate shares his honest thoughts on an actual direct mail postcard, highlighting what works and what could be improved.
#MarketingMinutes #AlephVenturesTV #Marketing
Latest installment of Marketing Minutes.
Nate sits down with Michael Sanchez, owner of L&J Painting. Topics covered include:
Facebook Ads
SEO
Lead Tracking
Data Integrity
Sustainable Growth
#MarketingMinutes #AlephVenturesTV #Marketing
Thanks to Garrett Martell!
In this episode, Garrett Martell shares his inspiring journey from his first entrepreneurial steps to building a successful business. Garrett shares about his experience around marketing strategy and systems that have helped him win.
#Entrepreneurship #BusinessSuccess #PodcastEpisode
🔗 Visit our website: https://alephholdings.com
📸 Follow us on Instagram: @AlephHoldings
Music Provided by: https://www.soundstripe.com/
Latest installment of Marketing Minutes.
@Nate Streeter and @Caleb Svendsgaard sit down and talk about what they think about in the off-season to gear up for next year.
#MarketingMinutes #AlephVenturesTV #GrowthTips #Marketing
Latest installment of Marketing Minutes.
@Nate Streeter and @Caleb Svendsgaard sit down and talk about how they put together an annual marketing plan. They go into the weeds so buckle up - hope you enjoy.
#MarketingMinutes #AlephVenturesTV #GrowthTips #Marketing
Got marketing challenges?
So does anyone who is serious about growth.
Check out a new segment we are calling Marketing Minutes.
We are fortunate to have two great marketers on our team: @Nate Streeter and @Caleb Svendsgaard. They receive a lot of questions from folks across the industry. We are working to capture those conversations and share them for all to benefit.
These conversations are practical, specific and we get into the weeds. We hope these can be a resource for you, enjoy!
#MarketingMinutes #AlephVenturesTV #GrowthTips #Marketing
