🎙️ New episode out now on Aleph Ventures TV!

In this episode, Haakon Hansen and Nate Streeter discuss the current state of Aleph’s marketing strategies as they approach 2025. They reflect on their convictions about consumer preferences, the importance of content, and the challenges faced in the marketing landscape. The conversation delves into lessons learned so far in 2025, the significance of a diverse marketing mix, and the need for predictability in marketing outcomes. They also touch on the dynamics of the painting industry and the importance of adapting strategies to maintain growth in a changing market.

00:00 Introduction and Yearly Check-In
01:44 Marketing Convictions for 2025
06:01 Content Strategy and Marketing Challenges
10:00 The Importance of a Marketing Mix
16:03 Lessons Learned from Marketing Mistakes
22:36 Evaluating Vendor Relationships
28:17 Predictability in Marketing Outcomes
31:46 Growth Strategies and Market Dynamics
41:01 Conclusion and Future Bets

Topics discussed:
Customers prefer local, skilled painters.
Strong content and channel mix drive results.
Marketing is tougher; strategy beats ad spend.
Diversify; execution matters most.
Industry future remains bright.

#PaintingBusiness #LocalPainters #MarketingStrategy #ContentMarketing #BusinessGrowth #HomeImprovement #SmallBusiness #ContractorMarketing #TradesBusiness #PaintingIndustry

Where to find Aleph:

🔗 Visit our website: https://aleph-ventures.com/

📸 Follow us on Instagram:
@‌AlephHoldings