Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm? Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most d...
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