They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
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They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad Wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of advertising—or just another way to make mediocre ads faster. From Budweiser frogs to Old Spice horses, they reveal why AI can only remix old ideas while humans invent the unforgettable. But they also admit: sometimes, "middlest" ads are all you need. The boys go toe-to-toe over perhaps the big...
Advertising in America
They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
