They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
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They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)
Advertising in America
24 minutes
9 months ago
The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)
Let me tell you what really grinds my gears: businesses still asking, “How did you hear about us?” At first, it seems smart—track the ROI, and see what’s working. But let us be crystal clear: it’s not smart. It’s lazy, amateurish, and borderline rude. Episode Highlights: Big brands don’t ask—they already know what’s working.Customers give inaccurate answers that lead to bad data.It’s rude to shift focus from their problem to your marketing.Marketing works through multiple touchpoi...
Advertising in America
They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
