7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

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7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey

69 episodes

1 week ago

Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikTok, Instagram, and AI tools such as ChatGPT, mean that customers often bypass Google entirely in their product research and decision-making. The re...

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Entrepreneurship

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Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikTok, Instagram, and AI tools such as ChatGPT, mean that customers often bypass Google entirely in their product research and decision-making. The re...

Show more...

Entrepreneurship

Episodes (20/69)

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

5 Consumer Trends That Will Shape Your Marketing Strategy in 2025

In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to either lean into value-driven pricing or premium experiences with emotional resonance. He stresses that “the middle” is rapidly disappearing and urges m...

2 days ago

21 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting from search engines to a fragmented discovery ecosystem, and why...

1 week ago

27 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

SEO Isn’t Dead - It’s Just Smarter: Winning Traffic in a Post-ChatGPT World

In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspective is not only misleading but harmful, especially for early-career marketers and brand owners who might make impulsive decisions based on clickbait rather than data. Drawing from over two decades of SEO experience, Greg explains that search has always evolved, an...

3 weeks ago

23 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands

In this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increasingly volatile global market. Izzy shares his evolution from running a brand dependent on traditional supply chains to building Portless—a next-gen 3PL that enables brands to ship products directly from Asia to customers worldwide. This model removes the need f...

2 months ago

28 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong)

In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares the origin story of Platter—how his pivot from a promising hockey career and a corporate consulting role during COVID led to launching a tech-enabled agency that has built over 150 Shopify storefronts. Through that experience, Ben uncovered a frustrating reality:...

2 months ago

31 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions

Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer behavior. By leveraging tools like Shopify’s “items bought together” report, brands can create bundles that feel natural and valuable, which can ra...

2 months ago

33 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know

In this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future of small and mid-sized DTC brands. With tariffs on Chinese imports surging to as high as 145%, Shugar explains that these aren’t just duties—they’re effectively embargoes, crippling supply chains and forcing business owners to rethink how and where they manufact...

3 months ago

32 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Beyond ROAS: How Smart Marketers Win With Google Ads In 2025

In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclude brand searches, which artificially inflates ROAS while masking th...

4 months ago

39 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels

In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives into the need for eCommerce brands to expand beyond Google and traditional social media, leveraging alternative channels such as YouTube, Reddit, and online communities. Kevin explains how Google’s evolving landscape has made organic growth more challenging, push...

4 months ago

35 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Fix Your Funnel: Simple CRO Strategies to Convert More Customers

In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. He introduces the intersite funnel framework, a method for breaking down conversion steps into distinct stages—landing page to product view, produc...

5 months ago

35 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B

Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant investment—whether it’s luxury furniture, premium strollers, or custom cabinetry—they’re engaging a different part of their brain than when making an i...

5 months ago

33 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand

Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagement can derail even the most promising Amazon strategies. She explains that while Amazon may look like a traditional search engine, it operates wit...

5 months ago

33 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands

Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailin...

6 months ago

33 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...

6 months ago

37 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Ecommerce Meta Ads Trends & Insights For 2025

In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative strategy in light of Meta’s shift toward broader automation and reduced targeting options. With hyper-targeting increasingly restricted, brands nee...

7 months ago

40 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Ecommerce Email/SMS Marketing Trends & Insights For 2025

In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...

7 months ago

35 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

How To Set Up, Optimize, and Scale Google PMax Campaigns

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by em...

7 months ago

35 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content...

8 months ago

41 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

How To Build Ecommerce Content That Converts Browsers Into Buyers

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes org...

8 months ago

37 minutes

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

How To Scale Your D2C Brand's Reach With Automated Online PR

In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovative PR platform that aims to make high-quality media placements accessible to companies of all sizes. Traditional PR, often requiring extensive reso...

8 months ago

33 minutes