7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
76 episodes
6 days ago
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
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Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
33 minutes
6 months ago
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions
Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer behavior. By leveraging tools like Shopify’s “items bought together” report, brands can create bundles that feel natural and valuable, which can ra...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
