7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
76 episodes
6 days ago
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
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Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
How to Turn Customer Research Into a Content Strategy That Actually Converts
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
27 minutes
2 weeks ago
How to Turn Customer Research Into a Content Strategy That Actually Converts
Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content strategy led by real customer insights. When brands use the voice of the customer as their foundation, their relevance, conversions, and SEO rankings all improve. Greg outlines a framework for turning raw feedback into actionable assets by categorizing in...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...