7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
76 episodes
6 days ago
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
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Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
39 minutes
8 months ago
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclude brand searches, which artificially inflates ROAS while masking th...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
