A look at the Web3 activations around the World Cup from 3 major global brand entities.
3 Ways To Play:
1️⃣ FIFA+ – Extending core brand offering through web3 to fans
2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand
3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection
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FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
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Resources:
FIFA+
Budweiser: Budverse
Visa: Master of Movement
https://www.youtube.com/watch?v=7j23-oz2E34
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This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.
A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches.
3 Ways To Play:
1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative
2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators
3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3
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✉️ SUBSCRIBE TO NEWSLETTER: https://bit.ly/3xsubstack
🎙️ SUBSCRIBE TO PODCAST: https://bit.ly/3xPodcast
------
FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
------
Resources:
Nike & RTFKT
https://www.youtube.com/watch?v=h6dtzwMfLa0
Adidas: Into The Metaverse
https://www.adidas.com/metaverse
Lacoste: UNDW3
https://global.lacoste.com/en/undw3.html
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This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.
On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings.
3 Ways To Play:
1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment
2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh
3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy
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✉️ SUBSCRIBE TO NEWSLETTER: https://bit.ly/3xsubstack
🎙️ SUBSCRIBE TO PODCAST: https://bit.ly/3xPodcast
------
FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
------
Resources:
Starbucks Odyssey
Tiffany & Co | NFTiff
https://www.youtube.com/watch?v=hKZFMWy3xQQ
HSBC Duoverse
https://www.youtube.com/watch?v=_Z1AeeXCFww
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This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.