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3XWeb3 - An inside look at Web3 for brands
3XWeb3
3 episodes
1 week ago
3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.
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Marketing
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All content for 3XWeb3 - An inside look at Web3 for brands is the property of 3XWeb3 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.
Show more...
Marketing
Business
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2 – Stepping in w/ Sneakers | Nike & RTFKT | Adidas: Into The Metaverse | Lacoste: UNDW3
3XWeb3 - An inside look at Web3 for brands
25 minutes 32 seconds
2 years ago
2 – Stepping in w/ Sneakers | Nike & RTFKT | Adidas: Into The Metaverse | Lacoste: UNDW3

A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches. 


3 Ways To Play: 

1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative 

2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators

3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3


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✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack

🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast


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FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

https://bit.ly/3xUnsensible


SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

https://bit.ly/3xCarbon


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Resources:


Nike & RTFKT

https://www.youtube.com/watch?v=h6dtzwMfLa0

Adidas: Into The Metaverse

https://www.adidas.com/metaverse

Lacoste: UNDW3

https://global.lacoste.com/en/undw3.html



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This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

3XWeb3 - An inside look at Web3 for brands
3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.