1 – Brand Experiences & Experimentation | Starbucks Odyssey | Tiffany & Co: NFTiff

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3XWeb3 - An inside look at Web3 for brands

3XWeb3

3 episodes

1 week ago

3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.

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All content for 3XWeb3 - An inside look at Web3 for brands is the property of 3XWeb3 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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1 – Brand Experiences & Experimentation | Starbucks Odyssey | Tiffany & Co: NFTiff | HSBC Duoverse

3XWeb3 - An inside look at Web3 for brands

19 minutes 44 seconds

2 years ago

1 – Brand Experiences & Experimentation | Starbucks Odyssey | Tiffany & Co: NFTiff | HSBC Duoverse

On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings.

3 Ways To Play:

1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment

2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh

3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy

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