You set new goals. You try new habits. You promise yourself this time will be different… but somehow you keep procrastinating, second-guessing yourself, or quitting when it gets hard.
That’s not because you’re broken. It’s because your mindset is still wired to your old identity. And until you rewire it, you’ll keep building your life on top of the same patterns that keep holding you back.
In this episode, I’ll show you:
Why your mindset is more than just “positive thinking”
The 3 core areas you must rewire (beliefs, self-talk, expectations)
How survival programming keeps pulling you back into old cycles
Practical steps to start breaking out of autopilot and building a new identity
This isn’t about fake optimism. This is about rewiring the way you think, speak, and expect life to unfold—so you stop snapping back to who you used to be.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to get unstuck & build momentum: https://rebuild.jonathantreadway.com
• The Shift – 7-day system to raise your standards & build lasting structure: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
If you’ve ever felt like you’re showing up, doing the work, staying disciplined—and still not seeing results—this episode is going to change how you see progress forever.
Success isn’t linear. It’s seasonal. And if you don’t know which season you’re in, you’ll start doubting yourself, forcing outcomes that aren’t meant for right now, and maybe even quitting right before the breakthrough.
In this episode, I break down:
The 4 Seasons of Success and how to recognize which one you’re in
Why “nothing working” doesn’t mean you’re failing
How to win in each season without burning out
The hidden skills that delays and silence are really building inside you
Once you understand this framework, you stop chasing proof and start honoring the process. You stop rushing growth and start aligning with it.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to get unstuck & build momentum: https://rebuild.jonathantreadway.com
• The Shift – 7-day system to raise your standards & build lasting structure: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway every Tuesday & Thursday at 5 AM CT.
In my last video, I broke down how your brain only runs in 90-minute performance windows — called ultradian rhythms. But here’s the part most people miss: what you do AFTER that 90 minutes is what makes or breaks your next block.
In this video, I’ll show you:
Why your “breaks” are actually draining you
The right way to recover in 15–20 minutes (without screens)
How to reset your nervous system for maximum focus
Why two 90-minute blocks with real recovery beats 8+ hours of fake grind
🚨 Stop grinding against your brain. Learn how to work with your cycles — and watch your productivity double.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to get unstuck & build momentum: https://rebuild.jonathantreadway.com
• The Shift – 7-day system to raise your standards & build lasting structure: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway every Tuesday & Thursday at 5 AM CT.
Most people think they’re grinding 8 hours a day — but the truth is, only 2–3 hours actually matter. The rest gets lost to distractions, shallow tasks, and nervous system burnout.
In this video, I break down:
The science of ultradian rhythms (90-minute focus cycles)
Why multitasking and “attention residue” kill your output
The 5 hidden drains on your energy before you even start
How to find your 4 Golden Hours — the only hours that actually move the needle
A 7-day reset to double your focus and finally get into flow
🚨 Here’s the truth: you don’t need more hours. You don’t need more motivation. You need to align with the natural rhythm your brain was built for. Four hours of deep work will take you further than ten hours of distraction ever could.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to get unstuck & start building momentum: https://rebuild.jonathantreadway.com
• The Shift – 7-day system to raise your standards & build lasting structure: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway every Tuesday & Thursday at 5 AM CT.
We weren’t born glued to screens. We trained our brains to chase stimulation and avoid stillness — and the phone just became the fastest exit from boredom. This episode unpacks how infinite scroll, dopamine loops, and “attention residue” quietly rewire your nervous system, drain your focus, and keep you from building anything real.
Here’s what we’ll cover:
Why boredom now triggers a reflex to scroll (and how that loop was designed)
Dopamine anticipation: why the maybe keeps you hooked
Attention residue: the hidden focus tax of “just a quick check”
How algorithms polarize your worldview and spike reactivity
The trap of revenge bedtime procrastination (and how to break it)
A simple, practical protocol to retrain your brain:
10-second pause → interrupt the urge → change your state → return to presence
Micro-habits that help you win back your mind: phone out of sight, daily silence, grayscale home screen, “pause before yes,” and nightly presence check-ins
Real success is invisible until it’s undeniable. It looks like focus, consistency, and calm — not constant stimulation. For the next 24 hours, every time you feel the itch to pick up your phone, don’t. Notice it. Breathe. Choose you.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
You finally got it — the job, the title, the money, the win. For a moment, it felt amazing. But then it faded, and you were left wondering why it still didn’t feel like enough.
That’s because success without meaning never satisfies. It just makes you look good to people who don’t even know you. What you’re chasing isn’t just success — it’s significance.
In this episode, we’ll break it down:
Why winning never feels like enough on its own
The truth about the hedonic treadmill and why achievement always resets your baseline
How childhood programming wires you to perform for approval
The four groups of people: success chasers, significance seekers, the complacent, and the awakened
Why real fulfillment starts when you stop performing for applause and start building impact
Success feeds the ego. Significance feeds the soul. The question is: which one are you chasing?
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
Some people swear success is all hard work. Others say it’s all luck. Both are wrong.
The truth is success happens when preparation and timing collide — and most people fail because they only focus on one side of the equation. Grind culture burns people out, while excuse culture convinces people to stay stuck.
In this episode, we’ll dig into:
Why effort without timing feels like running in circles
How your brain uses “luck” as an excuse to avoid risk and responsibility
The hidden psychology behind envy, comparison, and self-sabotage
The boring, unglamorous truth about what “hard work” really looks like
How to position yourself so when opportunity whispers, you’re ready to answer
Success isn’t about wishing. It’s about becoming the kind of person that opportunity can’t ignore. Preparation. Patience. Positioning. That’s how you create your own “luck.”
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
Everybody talks about chasing success — the grind, the goals, the trophies, the money. But nobody talks about what happens after.
What happens when the clapping stops? When you cross the finish line and feel… nothing? For a lot of people, that’s when the real struggle starts. Because if your identity was built on struggle, success can actually feel like a loss.
In this episode, we’ll dive into:
Why achievement often leaves you feeling anxious, restless, or empty
How your nervous system gets addicted to chaos and pressure
Why you keep creating new problems or distractions after every win
The difference between chasing the next goal and being scared to sit with the one you’ve already reached
Simple daily habits to retrain your nervous system to feel safe in calm, not just in chaos
You don’t need another mountain to climb just to feel valuable. You need to learn how to sit at the top of this one without guilt.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
Discipline isn’t hard when it’s who you are. It only feels hard when you’re still trying to overwrite the old version of yourself. That’s why habits don’t stick — not because you’re lazy, not because you lack motivation, but because your identity hasn’t caught up yet.
In this episode, we’ll break down why new routines fail, why you keep falling off track, and how to finally make discipline feel natural by shifting your identity.
Here’s what we’ll cover:
Why discipline fails when your self-image is still tied to inconsistency
How to stop negotiating with your habits and start living as the new you
Why willpower isn’t the answer — alignment is
How to build proof, rep by rep, that reinforces your new identity
Why winners don’t “try harder” — they become the person first
Forget streaks. Forget perfection. Real momentum comes from proof. When you align with the person you want to become, discipline stops being a fight and starts being who you are.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
You’re not really afraid of failing. You’re afraid of being seen failing. You’re scared of being embarrassed, of what people will say, of looking like a beginner.
But here’s the truth: failure is not proof you’re unworthy. Failure is the initiation. It’s the tax you pay for success. Every person you admire earned credibility by messing up, recalibrating, and trying again.
This episode will show you:
Why ego is the real enemy keeping you from starting
How subconscious programming ties your worth to others’ opinions
Why avoiding failure keeps you stuck in the same cycle
How to reframe mistakes as feedback instead of shame
Why you’ll never build anything meaningful if you’re afraid to be seen trying
Failure accelerates growth. Perfection delays it. If you’ve been waiting, playing it safe, or holding back out of fear of judgment — this is your wake-up call.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
You don’t get the life you want. You get the life your mind is wired for. If your nervous system believes success is dangerous, it will sabotage you every time.
This episode is all about the psychology of success — why your subconscious doesn’t care about your goals, only your safety. If you’ve linked success to rejection, judgment, or pressure, your body will shut it down no matter how hard you hustle. That’s why people can do all the “right things” and still feel stuck.
Here’s what we’ll cover:
Why your subconscious fights the very thing you say you want
The bridge phase where most people quit (and how to hold the vision through it)
How to rewire your nervous system so success feels safe
Practical tools: safe exposure, emotional rehearsal, and pattern interruption
Why motivation isn’t enough — and what actually makes habits stick
This isn’t about grinding harder. It’s about rewiring your baseline identity so growth doesn’t feel like a threat.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
Some people would rather burn down their entire lives than ever admit they were wrong. You’ve seen it — a father who cuts off his kids just to protect his ego, a partner who refuses accountability and rewrites history, or a friend who ruins a relationship just to avoid saying “I’m sorry.”
This episode is about the fear of being wrong — but deeper than that, it’s about identity. When someone builds their worth on always being right, admitting they’re wrong doesn’t just cost them an argument — it feels like losing who they are. That’s why they twist the story, attack, or push you away.
Here’s what we’re diving into:
Why admitting fault feels like death to some people
How childhood programming wires people to equate being wrong with being unsafe
Why arguments with them never go anywhere (you’re not debating facts, you’re pulling at survival)
How to stop personalizing their fear and protect your peace
How to release your own need to “be right” and step into freedom
You don’t have to shrink to make them comfortable. You don’t have to carry their fear. This is how cycles end, how you stop explaining yourself, and how you finally step into a version of you that’s unshakeable.
🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.
You say you want change. You say you want peace, growth, and alignment. But the truth is, the moment life starts shifting in your favor, fear shows up. Not as fear — but as overthinking, second-guessing, and self-sabotage.
In this episode, we’re breaking down why your nervous system clings to the familiar, even when it’s painful. You’ll learn how comfort keeps you trapped, why the unknown feels like a threat, and how to finally break the cycle by acting before you feel ready.
Here’s what we’ll cover:
Why familiar feels safe, even when it’s toxic
How fear of change disguises itself in your life
The steps to rewire your patterns and make growth feel safer
How to stop obeying fear and step into freedom
If you’ve ever stayed in a job you hated, a relationship that drained you, or a cycle that suffocated you — this conversation is for you.
🔗 Free Resources & Next Steps:
• The Rebuild (FREE 5-day reset): https://rebuild.jonathantreadway.com
• The Shift ($27 7-day jumpstart): https://shift.jonathantreadway.com
📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread
New episodes drop weekly — make sure you’re following so you don’t miss the next one.
You say you’re not ready.
You say you’re just private.
You say you’re being wise.
But what if the truth is—you’re just scared to be seen?
Not noticed. Not watched. Seen.
For who you really are.
For what you really believe.
For what you really carry.
🎯 In this episode, we uncover:
Why the fear of being seen is a subconscious survival response
How childhood rejection, ridicule, or invisibility shaped your nervous system
Why you keep researching, learning, and waiting—instead of doing
What it really means when people call you “too much” or try to silence your confidence
How other people project their fear of visibility onto you
The mindset shift that frees you to show up without apology
Real-world steps to unlearn hiding and start walking in alignment
You don’t need to stay small to feel safe.
And you’re not helping anyone by staying silent.
👉 For more real talk and mindset rewiring:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this landed, hit that follow, drop a review, or share it with someone who’s been shrinking when they’re called to shine.
Let’s stop hiding—and start becoming who we were created to be.
You think you're just avoiding conflict.
You think you're being humble.
But what if the truth is... you’ve been abandoning yourself just to keep other people from leaving?
This is the fear of abandonment. And it’s one of the most misunderstood, most deeply wired fears keeping people stuck in cycles of neediness, anxiety, and self-betrayal.
🎯 In this episode, we dive into:
What causes fear of abandonment and how it rewires your nervous system
Why clinginess, silence, people-pleasing, and self-sabotage are all connected
How anxiety takes over when someone doesn’t text back in 10 minutes
What self-abandonment really looks like (and why it feels so normal)
How to stop chasing safety by shrinking who you are
Practical daily steps to break the cycle and build real self-worth
What changes when you finally choose you
You're not here to play small. You're not here to overthink every silence or live for someone else's validation. You're here to heal—for real this time.
👉 For more truth, tools, and encouragement:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this hit home, share it with someone who needs this message.
Let’s stop self-abandoning—and start showing up whole.
You say you want it.
You say you’re ready.
But every time the opportunity comes… you hesitate. You overthink. You delay.
That’s not strategy. That’s fear.
Not fear of failure—fear of success.
🎯 In this episode, we dive into:
Why success feels unsafe to your nervous system
How childhood programming still sabotages your growth
The real reason you keep holding back and shrinking
Why success activates your survival patterns
How to shift from “almost” to alignment
What it actually takes to become the version of you that can carry the win
How to stop sabotaging your next level before it even starts
You’re not being cautious.
You’re avoiding what you say you want because deep down, you’re still wired for survival.
But you weren’t built to shrink. You were built to become.
👉 For more deep truth and breakthrough mindset shifts:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this hit something deep, leave a review and share it with someone who’s been holding back.
Because playing small isn't noble. It's just fear in disguise. Let's break that.
You’re not waiting for the right time.
You’re waiting for a feeling—one that only comes after you start moving.
Because what you’re really afraid of isn’t failure itself.
It’s what failure might say about you.
🎯 In this episode, we dive into:
How the fear of failure hides behind “logic” and “timing”
Why your childhood experiences still influence how you respond to risk
The subconscious fear that keeps you dreaming but never doing
How to spot fear when it sounds like wisdom
What failure actually is (and what it isn’t)
How to stop living safe and start living free
A challenge you can take today to break the cycle
You weren’t built to be invisible.
You weren’t called to stay stuck.
You were built to move, to try, to rise, and to become.
👉 For more raw truth & practical encouragement:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this helped you name a fear or take a step, share it with someone who needs this too.
Let’s stop letting fear write our story.
ou’ve got value. You’ve got vision.
But you keep watering it down—just to be accepted.
The fear of judgment isn’t just a confidence issue. It’s subconscious. It’s biological.
And if you don’t recognize it, it’ll run your life in silence.
🎯 In this episode, we dive into:
Why your brain reacts to judgment like it’s actual danger
How childhood moments shape your adult fear of being seen
The subtle signs that judgment is running your life
Why people criticize your growth—and what it really says about them
How fear of judgment leads to performance instead of purpose
What life looks like when you stop needing approval to be real
How to take your voice—and your power—back
This episode isn’t about being louder. It’s about being real.
Because freedom isn’t found in being liked.
It’s found in being you—unapologetically.
👉 Stay connected for deeper truth & daily mindset tools:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this spoke to something inside you, leave a review and share it with someone who needs this.
Let’s stop shrinking—and start standing up.
Rejection isn’t just uncomfortable—it’s biological.
It hits like a punch to the gut because your brain equates it with danger.
And when you let that fear run your life, you start shrinking to stay likable.
You edit your truth. You silence your voice. You hide your full self.
🎯 In this episode, we dive into:
Why the fear of rejection is wired into your nervous system
How rejection loops form in childhood and show up in adulthood
Signs you’re performing instead of living from alignment
Why people project their fears when you start growing
The truth about online hate and what it really reveals
How to reframe rejection and stop taking it personally
Four powerful ways to take your confidence back and break the cycle
You don’t need to be accepted by everyone. That’s not your assignment.
Your job is to become the version of you who accepts yourself—fully, boldly, unapologetically.
👉 For daily growth tools and content that hits deeper:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this resonated with you, drop a review and share it with someone who needs this truth.
Let’s stop performing—and start becoming.
You keep thinking if they would just explain…
If they would just apologize…
If you could just have one more conversation…
Then maybe you’d be able to move on.
But the truth is, you don’t need closure to heal. You need a decision to let go.
🎯 In this episode, we dive into:
Why your mind clings to unfinished stories
The psychology of “open loops” and why they haunt you
What the Zeigarnik Effect reveals about your struggle for peace
How to stop rewriting moments that won’t change
The real reason you keep replaying rejection and betrayal
How to forgive yourself for what was never said
Why closure isn’t something you get—it’s something you create
This episode is for anyone holding onto guilt, unanswered questions, or unspoken words.
It’s for the ones still waiting for something that may never come.
It’s not about forgetting—it’s about freeing yourself.
👉 For more healing truth and grounded perspective:
Instagram → https://www.instagram.com/jtread
YouTube → https://www.youtube.com/@jtread
🎙 If this helped you release something, leave a review or share it with someone who needs this.
Let’s keep healing forward—one breath, one truth at a time.
