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What Happens in Marketing

Las Vegas Innovation Marketing Association

15 episodes

1 day ago

🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparenc...

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All content for What Happens in Marketing is the property of Las Vegas Innovation Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparenc...

Show more...

Episodes (15/15)

What Happens in Marketing

What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship

🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparenc...

2 months ago

40 minutes

What Happens in Marketing

The evolution of sports betting for Las Vegas

Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future.

1 year ago

26 minutes

What Happens in Marketing

Super Las Vegas - Bringing the Big Game to life in Sin City

Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas. We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market.

1 year ago

21 minutes

What Happens in Marketing

The Future of Local Innovation

Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs. We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley. Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it.

1 year ago

23 minutes

What Happens in Marketing

Future-Proofing DE&I: Insights for Brands & Marketers in 2024 and Beyond

As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of Majority Agency, as we discuss what the future can hold for DE&I efforts across brands and how to weave those efforts into the fabric of your company. Listen for key takeaways and valuable insights that will help you recognize the opportunity of making DE&I not just an intiative but...

1 year ago

43 minutes

What Happens in Marketing

Not our First Rodeo: National Finals Rodeo and Las Vegas

Events in Las Vegas have long been a ke magnet for our marketers to attract new audeicnes, and one event has been doing it right for nearly 40 years. The National Finals Rodeo has been packing arenas, conference centers and hotels for decades and in this episode we get to hear the stories and advice they have for fellow Las Vegas marketers as we look into the future of Las Vegas Events. Join us as we hear from Michael Mack, VP of Marketing for the Las Vegas Events and come disco...

1 year ago

27 minutes

What Happens in Marketing

Behind LVIMA's Rebrand: A 20-Year Marketing Evolution

Join us as we chat with Ben Laifsky, CEO of Hunter Marketing and long-time member of LVIMA, to discuss the behind-the-scenes recent rebrand of LVIMA and the evolution of LVIMA's brand identity as we approach our 20th anniversary. We uncover the story behind the transformation of LVIMA, the impact of LVIMA on the Vegas marketing community, and what the recent rebrand holds for LVIMA’s future in the city that never sleeps.

2 years ago

32 minutes

What Happens in Marketing

Authenticity Meets Innovation: A Creative Quest in the Age of Technology

Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R Partners, as we dive deep into the world of creative campaigns and the importance of authenticity. Discover the unique challenges and successes Guto faced while working on memorable campaigns with top brands, the confluence of imagination and innovation in the city that never sleeps, and the rise of tec...

2 years ago

44 minutes

What Happens in Marketing

Web 3.0 Revolution: NFTs & Smart Contracts Reshaping the Future of Marketing

Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web 3.0, NFTs, and smart contracts. This episode explores the game-changing impact of Web 3, NFTs, and smart contracts on brands, agencies, and the Las Vegas entertainment industry. Listen along as we decode the essentials of NFTs and smart contracts, unlock how content creators and companies can leverag...

2 years ago

44 minutes

What Happens in Marketing

The Future of SEO

Welcome to Episode 6 of What Happens in Marketing where we learn what to expect in the ever changing word of SEO. Listen in as two experts in the SEO field: Scott Rodgers, Senior Team Lead of SEO at Ceasars, and Kristine Schachinger, a long-time LVIMA member and SEO expert discuss the current state of SEO. From content to site development, we hear what's in store for SEO's future as Scott and Kristine share their insights and helpful tips to help you succeed in SEO today. Whether you're...

2 years ago

38 minutes

What Happens in Marketing

Welcome the Newest Pro Sports team to Las Vegas!

Join us as we sit down with Mark Fine, the CEO of the Las Vegas Desert Dogs, the newest professional sports team to come to Las Vegas. Hear the backstory about how the partnership between the Great One himself, Wayne Gretzky, the Brooklyn Nets owner Joe Tsai, NBA Legend Steve Nash and Golf professional Dustin Johnson brought the new sport of indoor lacrosse to Southern Nevada in the Las Vegas Desert Dogs. We get insights from Mark as he details the opportunities and challenges that come with ...

2 years ago

32 minutes

What Happens in Marketing

Best of the West - Extended Cut

We hosted Jeremy Aguero from the Las Vegas Raiders and Kate Wik of LVCVA as our guests for the Best of the West event. We carried on their conversation around the future of sports marketing and are bringing you even more details on their thoughts of what the future holds.

3 years ago

29 minutes

What Happens in Marketing

What Happens in Marketing Ep 3: Rishad in the House!

Fresh off his visit to Las Vegas for the Worldwide Partners conference, we welcome famed author and digital legend Rishad Tabaccowala to the show. We get to learn firsthand from Rishad as he covers a broad range of topics and expands on the thoughts brought to the world through his weekly substack newsletter. Hear his thoughts on the ongoing digital revolution and how agencies and brands can engage with their audience in a meaningful way. We discuss his recommended habits f...

3 years ago

30 minutes

What Happens in Marketing

What Happens in Marketing Ep 2: Employment Branding into the Future

Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard branding. Listen in to hear tips on creating your employment brand with intent, setting goals for employee and prospective employee experience, and refining your processes to meet these goals. We give examples of who is doing it right in this space with bullet points how to learn from t...

3 years ago

38 minutes

What Happens in Marketing

NHL All-Star Weekend is Here - Chief Content Officer Steve Mayer

Our first episode focuses on a first for our city as we welcome the NHL All Star Game to Las Vegas. We have a conversation with local marketing guru Justin Cohen of REQ and the Chief Content Officer of the NHL, Steve Mayer to talk about the thought that goes into an event that aims to connect with the local audience while the world watches. The conversation touches on connecting with multiple generations while bringing the product to the market and inspiring the imagination of the next...

3 years ago

29 minutes