What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.

We dive into:

✅ Why Kendal started creating content (and the fears he had to overcome)

✅ The unexpected benefits of putting yourself out there

✅ How content shifted his role from operator to thought leader

✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.

🔗 Connect with Kendal:

https://www.instagram.com/mrladnekofficial/

▶️ Check out his podcast on

YouTube: https://www.youtube.com/@daigoodtalk9873

Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.

00:00 Introduction to Sales Call Challenges

00:48 Welcome to the Useful Content Podcast

00:54 Meet Sam Dunning: B2B Strategy and SEO Expert

02:12 Understanding B2B SEO Mistakes

03:18 The Importance of Bottom-Up SEO Approach

04:02 When Should Companies Invest in SEO?

06:19 Paid Ads vs. Organic Search

09:55 Zero Click Search: Impact on SEO

12:37 Connecting SEO to Sales

15:43 Steps to Effective SEO for Revenue Generation

25:56 Addressing Real Customer Questions

27:01 Building a Best-in-Class Page

27:23 Technical SEO Simplified

29:41 In-House vs. Outsourcing SEO

32:33 Leveraging YouTube for SEO

35:01 Effective Blog Strategies

37:38 Structuring Your Website for SEO

41:50 Continuous Website Improvement

44:52 The Ultimate SEO Rule

46:02 Conclusion and Contact Information

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

Listen to the audio Version:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient. 

Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform. 
→ Using daily, weekly, and monthly tasks to optimize LinkedIn

PLUS! 
Why you should NEVER join an Engagement POD.

00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.

00:00 Introduction to Content Creation Strategies
00:49 Welcome to the Useful Content Podcast
02:04 Defining Video Marketing
06:38 Educational Content: Teach First, Then Sell
16:23 The Power of Storytelling in Video Marketing
22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration
27:19 Leveraging Authority Through Video Content
29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators
31:39 Batch Content Creators 32:23 Core Content Creators
33:33 Assessing Your Content Creation Style
34:49 Using Tools to Analyze Content Performance
40:32 Defining Success in Video Marketing
42:57 Final Thoughts and Takeaways
44:41 Post-Show Conversation

Guesting on my own podcast today...who woulda thunk!

Thanks to Christine McLean Lewis for being the host today
You can find her here:
https://www.linkedin.com/in/christine-mclean-lewis/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.

00:00 Introduction to Positioning
00:57 Welcoming Winston Henderson
01:33 The Importance of Positioning
04:04 Challenges in Positioning
12:08 Insights from April Dunford's Book
12:59 Learning from Fletch PMM
15:20 Developing a Positioning Statement
21:35 The Need for Consistent Positioning
23:21 Levels of Positioning
24:26 Practical Exercise on Positioning
25:09 Understanding Client Problems
26:13 Defining the Better Way
27:21 The Authority Branding System
28:26 Business Assessment and SWOT Analysis
31:35 Client Research and Interviews
33:09 Creating the Flowchart
33:52 Positioning and Problem Resonance
38:14 Challenges in Positioning
39:18 Implementing the New Positioning
44:49 Overcoming Resistance to Change

Connect with Winston:

https://www.linkedin.com/in/the-content-marketing-guy/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn.

00:00 The Importance of Video in Client Engagement
00:56 Introduction to the Useful Content Podcast
01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach
02:47 The Power of Content in Sales
04:11 Jarrod's Content Creation Process
07:50 Developing Your Unique Content Style
11:50 Transitioning to Entrepreneurship
14:06 Why LinkedIn is the Best Platform for B2B
21:52 Recognition and Achievements
24:01 The Impact of Consistent Content Creation
27:00 The Power of Personalized Video Messages
28:01 Building Connections on LinkedIn
32:01 Secrets to Effective DM Strategies
33:15 Crafting the Perfect DM Script
42:30 The Importance of Content Over Profile Optimization
43:59 Future Directions and Aspirations
47:46 Concluding Thoughts and Final Advice

Connect with Jarrod:
linkedin.com/in/jarrodbestmitchell

Listen to the audio Version:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.

00:00 Welcome and Introduction to Ron Johnson

01:12 Ron Johnson's Background and Journey

03:28 The Essence of Branding

05:29 Employee Engagement and Branding

10:34 HR's Role in Branding

10:59 Real-Life Examples and Impact

21:57 HR Professionals as Branding Superheroes

24:53 HR's Role in Employee Engagement

25:07 The Enron Example: Integrity in Question

26:00 Branding Equation: Integrating HR

26:37 Employee Scenarios: Uber and Beyond

27:29 Changing People: Internal vs. External

30:10 Employee Experience: Health and Fun

34:35 Employee Engagement and Company Success

35:59 Storytelling and Company Culture

38:18 Content Quality and Employee Advocacy

45:19 Final Thoughts and Contact Information

Connect with Ron

https://www.linkedin.com/in/ronjohnsonco

IG: @ronjohnsonco

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.

We talk about:

→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be involved in the creation of their company’s Podcast

Enjoy the conversation and Let’s make useful Content!

00:00 Welcome to the Useful Content Podcast
00:23 Introducing Ryan Sullivan
00:41 The Problem with Company Podcasts
01:40 Defining Podcast Failure
02:16 The Role of Goals in Podcast Success
03:25 Podcast SEO and Natural Endings
04:24 Audio vs. Video Podcasts
07:05 Creating Effective Thumbnails
08:07 YouTube and LinkedIn Video Strategies
11:35 The Benefits of Podcasting
13:56 Building a Profitable Podcast
16:59 Account-Based Podcasting
23:30 B2B Marketing's Midlife Crisis
26:27 Belief in Organic Social Media
27:31 The Role of Talent in Podcasting
29:18 Founders as the Face of Content
32:30 Creating Unique and Effective Podcasts
35:22 Balancing Evergreen and News Content
40:35 Customer-Centric Podcasting
42:53 Key Principles for B2B Podcast Success
44:52 Conclusion and Final Thoughts
 

Connect with Ryan
Google Ryan R. Sullivan, he’s on YouTube.
Website: podcastprinciples.com

Linkedin: https://www.linkedin.com/in/sullybop/

Listen to the audio Version:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Phill Agnew is a self-professed, behavioural science nerd and host of the U.K.'s #1 marketing Podcast, NUDGE.

On this episode of USEFUL CONTENT, Phill shares with us 5 behavioural science, marketing & copywriting tips that are proven to make your content more persuasive.

We discuss the importance of:
→ How to use 'you' versus 'we' language
→ Showcasing effort
→ Using Concrete Language.

We also discuss the challenge AI poses to human-created content.
You can can expect to learn about the influence of psychological principles on marketing strategies and gain actionable insights to improve their copywriting skills.

Connect with Phill:
linkedin.com/in/phill-agnew-22213187
nudgepodcast.com/

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister
Host: Juma Bannister

Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn.

00:00 Welcome and Introduction to Daniel Kading
02:31 Daniel's Background and Career Journey
04:16 Challenges of Transitioning from Freelancer to Agency Owner
06:12 Creating Content When You Can't
07:13 Using AI Tools for Content Creation
12:00 Scaling Content Across Platforms
21:20 The Importance of Video Content on LinkedIn
25:52 Staying True to Yourself on Social Media
26:46 Genuine Gratitude and Tagging Etiquette
27:36 The Risks of Chasing Engagement
29:47 Building Trust with Your Audience
31:59 Adapting to LinkedIn's Changing Landscape
36:00 Balancing Personal and Business Content
38:07 Consistency and Authenticity in Branding
40:43 Final Thoughts and Contact Information

Connect with Daniel
https://www.linkedin.com/in/dankading
Socials: @brandwithdan

Listen to the podcast:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister/

This is Alex Minor and this episode on Short Form Video was originally released 1 year ago. 

Let me level with everyone. 

I have about 6 episodes of unreleased podcasts BUT this week is slammed. 

I have no time to complete the edit. 

Also I'm committed to not missing a week so I've decided to take my own advice and reject single use content by re-releasing the very first official episode of Useful Content. 

𝗔𝘀 𝗮 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗲𝗿:

In this episode of the Useful Content Podcast I discuss the value and strategies of short form video content with Alex Minor, owner of the video marketing and podcasting agency Eye Am Media. 

Alex shares his journey in content creation and provides practical tips on structuring video podcasts, the importance of video in social media marketing, and effective experimentation with short form videos. 

We also get into why many experts struggle with camera presence and how to repurpose long form content for multiple platforms. 

This episode is packed with valuable advice for anyone looking to leverage video for their brand's growth.

This is LaShaun Ramdin, a Digital Marketing & Sales Professional who works with top-tier companies to entrepreneurs to help them grow their brand.

After spending 18+ years in the sales and marketing industry, she knows what truly drives conversions and builds customer loyalty. It’s how well you connect with your audience.

In this episode LaShaun and I discuss:

→ The necessity of using data over gut feelings

→ The significance of understanding consumer behavior

→ Practical strategies for small business owners on how to leverage data to enhance their marketing efforts.

→ The importance of educational content

Connect with LaShaun

Website: ramdindigital.com

Linkedin: https://www.linkedin.com/in/lashaunramdin

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

For my 50th Podcast Episode I welcome Chris Do.

Chris is an Emmy award-winning designer & director who is the Founder CEO of The Futur, an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks and he’s passionate about helping people realize their value and communicate it to others.

And today on Useful Content 
→ Chris teaches us the GOOD way to steal content.

→ Chris reveals his BIGGEST source of content ideas.

→ We rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last.

→ And at the end of our conversation Chris tells us the story of how he got cast on Amazon Prime’s 60 Day hustle.

00:00 Introduction: The Impact of YouTube on My Life

00:12 Meet Chris Do: Emmy Award-Winning Designer

00:40 The Good Way to Steal Content

00:58 Ranking Social Media Platforms

01:14 Biggest Source of Content Ideas

01:44 Celebrating the 50th Episode

02:20 Chris Do's Content Creation Process

04:17 Monetizing Content Beyond Platforms

07:04 The Futur Podcast: User Experience Design

09:18 Balancing Audience Needs and Personal Vision

10:25 Future Pro: Exclusive Content and Organization

13:29 Personal Fulfillment and Compensation

16:20 The Importance of Citing Sources

19:11 Chris Do's Personal Content Strategy

22:21 Tier Ranking Social Media Channels

32:16 The Rise of TikTok

32:51 Concerns About TikTok

33:59 TikTok's Addictive Nature

35:55 Threads: The New Contender

37:58 Balancing Personal and Professional Content

42:27 Teaching and Content Creation

49:56 The Future Logo Story

53:05 Reality TV Experience

58:35 Final Thoughts and Farewell

Follow Chris:
https://www.linkedin.com/in/thechrisdo
@thechrisdo 

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl 

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:
ww.rwelatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

One of the best things you can hear as a podcast host is: "That's a GREAT question!"

But what makes a guest respond like that?

Over the past two years I’ve interviewed 112 guests.

I always ask my guests for feedback:

Here’s what some of them said they liked most about the show:

"𝗬𝗼𝘂𝗿 𝗹𝗶𝗻𝗲 𝗼𝗳 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝘄𝗮𝗿𝗺𝘁𝗵, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜’𝘃𝗲 𝘀𝗽𝗼𝗸𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗳𝗼𝗿𝗲."

"𝗩𝗲𝗿𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗵𝗼𝘀𝘁, 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻 𝗲𝗮𝘀𝘆 𝗴𝗼𝗶𝗻𝗴, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗮 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻 𝘁𝗮𝗹𝗸. 𝗧𝗵𝗮𝗻𝗸𝘀𝗅"

"𝗬𝗼𝘂 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗳𝗿𝗲𝗲𝗹𝘆. 𝗬𝗼𝘂 𝗵𝗮𝗱 𝘀𝗼𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝘀𝗮𝘆𝗶𝗻𝗴 𝘁𝗼𝗼. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁'𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗼𝗽𝗲𝗻𝘀 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲𝘀 𝘁𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗻𝘁𝗲𝗱."

"𝗜 𝗹𝗼𝘃𝗲 𝗵𝗼𝘄 𝗣𝗥𝗘𝗣𝗔𝗥𝗘𝗗 𝗝𝘂𝗺𝗮 𝘄𝗮𝘀, 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗵𝗶𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿 𝗵𝗶𝘀 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀! 𝗜 𝗮𝗹𝘀𝗼 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗹𝗼𝘄 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝘄𝗵𝗶𝗰𝗵 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗵𝗮𝘁 𝗳𝗹𝗼𝘄𝗲𝗱."

"𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗺 𝘄𝗮𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼𝘂𝗰𝗵."

"𝗕𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝗵𝗼𝘀𝘁𝘀! 𝗩𝗲𝗿𝘆 𝗲𝗮𝘀𝘆𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝗳𝗹𝘂𝗶𝗱."

"𝗝𝘂𝗺𝗮 𝗱𝗶𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗮𝘁 𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝗺𝘆 𝗽𝗮𝘀𝘁 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗾𝘂𝗶𝘁𝗲 𝗮 𝗯𝗶𝘁. 𝗛𝗲𝗻𝗰𝗲, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘄𝗲𝗿𝗲 𝗲𝘅𝘁𝗿𝗲

This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

This is Ian Reid, Founder and Creative Strategy Director at Reid Designs. 

Ian has twenty-plus years experience in advertising, and before he founded his own company, he worked at one of the largest advertising agencies in the Caribbean creating designs and content for some of the biggest brands in the world. 

In this episode we get into how to us AI generate images in Graphic Design.

We discuss:
→ Ian's AI tools of choice. 
→ How he deals with his commercial clients when using AI.
→ Whether or not graphic designers should charge the same as photographers for AI generated subjects. 
→ And the big mistakes ad agencies make when they are trying to use AI generated images in their client work. 

Fair warning, this is a conversation between two Trinis so it gets really local, both in speech. and examples. 

We mention a location in Trinidad and Tobago called the Bamboo Cathedral, a whole lot, which I eventually described badly in the podcast. So for my international listeners, you might want to look that up as well. 

All in all, it's a great discussion and if you listen carefully, you'll get some great insight into how graphic designers are using AI generated images and how you can use them too.

Connect with Ian:
Website: https://www.reiddesigns.pro
Linkedin: https://www.linkedin.com/in/reiddesignspro
IG: @reiddesigns 

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
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Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: 
www.relatestudios.com

Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
Linkedin: https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers.

00:00 Welcome and Introduction

01:04 The Importance of Mission-Focused Content

01:45 Leveraging Social Media for Business Success

02:23 The Power of Video Content

03:56 Expanding Services Beyond Brand Identity

08:00 Defining a Brand

11:37 Building Trust Through Brand Identity

20:00 The Role of Culture in Business

25:30 Starting a Brand Overhaul

28:36 Analyzing Competitors: Local and Beyond

29:29 Building a Comprehensive SEO Strategy

30:34 Revamping Your Online Presence

31:14 The Importance of Customer-Centric Branding

32:05 Balancing Customer Expectations and Brand Identity

37:03 Case Studies and Real-World Examples

41:14 Final Thoughts on Authentic Branding

46:08 Post-Interview Reflections and Anecdotes

Connect with Nick:
Website: https://www.mcgrawesome.com/
https://www.linkedin.com/in/nickmcgraw-mcgrawesome/

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: www.relatestudios.com
Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
Linkedin: https://www.linkedin.com/in/jumabannister

In this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility for career growth. Cher explains how LinkedIn is just a tool in the broader strategy of building a personal brand and shares her five key performance indicators (KPIs) to measure brand success. The conversation also covers the importance of intentional messaging, the psychological aspect of personal branding, and how to effectively transition and evolve one's brand identity.

00:00 Introduction and Initial Thoughts on LinkedIn

00:55 The Role of LinkedIn in Personal Branding

02:06 Avoiding the LinkedIn Trainer Label

03:31 Evolving Career and Personal Branding

04:40 Holistic Approach to Personal Branding

05:45 Internal Content and Corporate Professionals

08:33 The Importance of Leadership Branding

10:00 Five KPIs for Measuring Personal Brand Success

15:15 Influencing Perceptions and Expectations

17:35 Personal Branding for Different Personalities

21:17 Using Personal Brand as a Utility

24:48 Taking Control of Your Personal Brand

25:37 Evolving Your Brand Over Time

26:46 Technology Teams as Business Partners

28:44 Subject Matter Experts vs. Thought Leaders

31:03 Leveraging Your Brand as a Utility

34:41 Transitioning Your Brand

37:11 The Importance of Self-Validation

Connect with Cher:
Social: @itscherjones
https://www.linkedin.com/in/itscherjones

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: www.relatestudios.com
Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
Linkedin: https://www.linkedin.com/in/jumabannister

In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush, Answer The Public, and Answer Socrates to find and utilize effective keywords.

00:00 Introduction to Tamara Mon Louis

00:52 The Concept of 'Go Beyond the Likes'

03:28 Content Creation Strategies

08:42 The Importance of Keywords

16:55 Understanding Search Intent

22:39 SEO Best Practices

25:42 Understanding Your Ideal Client Profile (ICP)

26:05 The Importance of Keyword Relevance

27:04 Creating Content Based on Search Intent

27:38 Keyword Strategy for Content Creation

28:36 Understanding Search Behavior

29:26 Tools for Keyword Research

30:12 Creating Relevant Content

33:22 Balancing Creativity and Relevance

39:05 Repurposing and Reusing Content

41:34 Final Thoughts on Keywords and SEO

Connect with Tamara:
https://www.linkedin.com/in/tamaramonlouis
https://monivandigital.com

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister