What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
In this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn.
00:00 Welcome and Introduction to Daniel Kading
02:31 Daniel's Background and Career Journey
04:16 Challenges of Transitioning from Freelancer to Agency Owner
06:12 Creating Content When You Can't
07:13 Using AI Tools for Content Creation
12:00 Scaling Content Across Platforms
21:20 The Importance of Video Content on LinkedIn
25:52 Staying True to Yourself on Social Media
26:46 Genuine Gratitude and Tagging Etiquette
27:36 The Risks of Chasing Engagement
29:47 Building Trust with Your Audience
31:59 Adapting to LinkedIn's Changing Landscape
36:00 Balancing Personal and Business Content
38:07 Consistency and Authenticity in Branding
40:43 Final Thoughts and Contact Information
Connect with Daniel
https://www.linkedin.com/in/dankading
Socials: @brandwithdan
Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister/
