What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.
She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.
And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.
Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.
Connect with Itir:
Linkedin: https://www.linkedin.com/in/itireraslan
Instagram: https://www.instagram.com/itireraslan
Listen to the audio Version:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
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Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister