What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.
We dive into:
✅ Why Kendal started creating content (and the fears he had to overcome)
✅ The unexpected benefits of putting yourself out there
✅ How content shifted his role from operator to thought leader
✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.
🔗 Connect with Kendal:
https://www.instagram.com/mrladnekofficial/
▶️ Check out his podcast on
YouTube: https://www.youtube.com/@daigoodtalk9873
Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.
00:00 Welcome and Introduction to Ron Johnson
01:12 Ron Johnson's Background and Journey
03:28 The Essence of Branding
05:29 Employee Engagement and Branding
10:34 HR's Role in Branding
10:59 Real-Life Examples and Impact
21:57 HR Professionals as Branding Superheroes
24:53 HR's Role in Employee Engagement
25:07 The Enron Example: Integrity in Question
26:00 Branding Equation: Integrating HR
26:37 Employee Scenarios: Uber and Beyond
27:29 Changing People: Internal vs. External
30:10 Employee Experience: Health and Fun
34:35 Employee Engagement and Company Success
35:59 Storytelling and Company Culture
38:18 Content Quality and Employee Advocacy
45:19 Final Thoughts and Contact Information
Connect with Ron
https://www.linkedin.com/in/ronjohnsonco
IG: @ronjohnsonco
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Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
