In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.  

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards.But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

From Advertising Week New York 2025: Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and the outcomes that followed.  

From Advertising Week New York 2025: In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine — and the methodologies and insights that fueled this level of performance and scale.  

From Advertising Week New York 2025: Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.​Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.​This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact:-Building brand love that fuels buyer behavior-Bridging upper funnel storytelling with lower funnel performance-Turning TikToks into transactions and brand equity into real-life salesFrom omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.​Because if everything is shoppable, the smartest brands don’t just play, they go platinum.

From Advertising Week New York 2025: SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.

With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase. In this episode of Uncommon Thinking, recorded at […]

As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like […]

With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising […]

As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach

As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented […]

Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into […]

On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and […]

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know […]

In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations. They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take […]

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze […]

Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media […]

Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy. An environment built on real relationships holds the power to drive real influence for brands. In this session, taken from Advertising Week APAC 2023, our panelists discuss the power […]

Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in […]

With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how […]