Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
LBB Presents: How Do We Put a Value on Creativity?
Uncommon Thinking
31 minutes
2 years ago
LBB Presents: How Do We Put a Value on Creativity?
Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in […]
Uncommon Thinking
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
