Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
Empowering Small Businesses Through Smarter Advertising
Uncommon Thinking
30 minutes
3 weeks ago
Empowering Small Businesses Through Smarter Advertising
From Advertising Week New York 2025:
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.
Uncommon Thinking
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
