Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Uncommon Thinking
31 minutes
3 weeks ago
All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards.But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.
Uncommon Thinking
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on global marketing event stages. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
