Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...

Why do some wellness concepts thrive for decades while others fade within a year? It's not the brand. It's not the bling facilities. It's not even the talent. There's a deeper model at play, and today, I'm breaking it down. After 20+ years in wellness and hospitality, I've seen both sides of the story: -- the simple concepts that endure, and -- the beautiful ones that collapse despite having everything "right." I used to think the failures were due to the market or the ...

Most wellness directors dream about consulting, creating concepts they love, working with clients they choose, and finally having freedom of time and place. But most never make the leap. Not because they’re don’t have the right expertise or wellness knowledge. But because they don’t know how. When I first designed the Wellness Consultant Blueprint, I knew I didn’t want to create another course packed with theory. I wanted to create a container, an experience that walks you step-by-step ...

If you’re dreaming about becoming a consultant because you think it’ll finally free you from burnout, politics, and being undervalued, this episode is for you. Because here’s the truth: Consulting won’t save you. It will only amplify who you already are. After nearly two decades in consulting, I’ve seen brilliant wellness directors make the leap, and crash just as quickly. Why? Because they thought consulting would fix the bitterness, resentment, or exhaustion they felt...

“There are already too many spa consultants out there.” That’s the belief I keep hearing from talented wellness leaders, and it’s the very thought that’s keeping them from tapping into their full potential. When I put out a call for help a few years ago, I had 384 applications from wellness leaders. After rounds of shortlisting, I test-drove 4 incredibly talented candidates. And yet, not one of them could deliver what I needed. Here is why: being a great wellness director doe...

Most wellness directors dream about becoming consultants. Creating concepts they love, working with clients they choose, and enjoying freedom of time and place. But the leap feels risky. What if you don’t know what to offer? What if you can’t find clients? What if you can’t replace your steady paycheck? That’s why I created the Wellness Consultant Blueprint: the roadmap I wish I’d had when I started nearly two decades ago. ...

Most wellness directors dream about becoming consultants, but few understand the reality of stepping into the Strategic Consultant role. It looks glamorous from the outside: freedom, recognition, unlimited earning potential. But behind the scenes? It’s a high-stakes game that makes or breaks most consultants within 18 months. In this episode, I share the third and final exit route in my series on how wellness directors can transition into consulting...

What if you could turn your wellness expertise into adventure, freedom, and premium income, without being tied to one property? That’s exactly what Exit Route 2, the Project-Based Consultant, makes possible. In this episode, I take you behind the scenes of my own early consulting years, when I went from pre-opening to pre-opening across the globe. It was exciting, exhilarating, and exhausting all at the same time. And it was the single best training ground I could have aske...

January 2008. The key moment when I finally took the leap and set up shop as a consultant. I remember I signed my first hotel group as an internal consultant, and it became the safest bet I ever made. Here's why this could be your softest landing from operations hell to strategic freedom. If you’re tired of juggling 10 jobs while your talent gets wasted on putting out operational fires and handling guest complaints. If you’re ready to escape the crystal ceiling ...

Have you ever felt like the more successful you become as a wellness director, the more trapped you feel? You're not alone. In this today’s episode, we dive deep into the paradox that keeps talented wellness professionals stuck beneath an invisible glass ceiling, despite having years of experience and proven success. In today’s episode, here are the 3 things we’ll cover: 1. The ‘golden handcuffs’ phenomenon The three invisible chains...

What if the spaces we design could do more than impress the eye? What if they could heal, connect, and transform? In this episode, architect and visionary Rachael Grochowski reveals why true wellness design goes far beyond aesthetics, and how land, culture, and spirit must guide the process. Today, we’ll cover: → The evolution of wellness in design - from luxury amenities to regenerative, place-based architecture. → The dangers of losing a...

Wellness is no longer a side offering. We know it’s becoming a core expectation in hospitality. But as “wellness” gets attached to anything from a yoga mat in a room to a lobby diffuser, the word is at risk of losing its meaning. In this episode, I invite Mark Kohoot, founder and CEO of Aeroscena, to discuss how the hospitality industry can protect the integrity of wellness, make it evidence-based, and turn it into a serious driver of revenue and reputation. Fr...

What happens when a burned-out strategy consultant travels the world seeking wellness solutions, only to discover they're all treating symptoms instead of root causes? Vickum Nawagamuwage's journey from corporate burnout to founding Santani Wellness in Sri Lanka reveals his much-needed approach to wellness that challenges everything hotels think they know about spa and wellness programming. From visiting wellness destinations across four continents to developing what Time...

How one landowner stopped making expensive mistakes and started building a legacy. What happens when you've spent tens of thousands on hotel designs that feel completely wrong? In this episode, I share the story of Corey Beckwith, a successful real estate developer who stood on a beautiful piece of beachfront land in Ghana with an undeniable sense of calling... and no idea how to honour it. His first attempt? Eight vegan restaurants in an outdoor food court. His second? A traditional ...

What no one tells you about building a wellness legacy. What happens after the clarity? After the vision brief? After the moment where it all starts to feel real? You hit the valley. That quiet, uncomfortable, often terrifying stretch between the dream you’ve held for so long… and the decisions it now demands. This episode is about that valley, and how to move through it. You’ve watched the stories unfold this week inside From Land to Legacy. You’ve heard how landowner Corey turned confu...

Most landowners don’t fail because their vision isn’t good enough. They fail because they’re following a playbook that was never meant for them. A playbook designed for large hotel portfolios and real estate ventures, not deeply personal, legacy-led projects. If you're trying to create something meaningful on your land… Something that reflects your values, gives back to your community, and leaves the land better than you found it… Then this is for you. For the last 3 years, I’ve hosted ...

If you’ve hired multiple experts, commissioned beautiful renderings, and still feel no closer to building your boutique wellness retreat, this episode is for you. Because the truth is, more consultants don’t fix confusion. They amplify it. What moves your project forward is Clarity. Clarity of vision, and clarity of identity. In this episode, I break down the two clarities that separate those landowners who run in circles from those who actually build, and ...

You’ve got the vision. You know the feeling you want your guests to walk away with. You’ve walked your land, journaled your dreams, and maybe hired an expert or two. So why hasn’t your project started yet? In this episode, I dive into the hidden reason so many brilliant boutique wellness retreats never make it past the idea phase. I’ll talk about what it really takes to move from having a dream to creating a solid vision that the right people can actually bring to li...

Have you ever walked into a space that felt absolutely perfect, but couldn't explain why? Or visited a beautifully designed spa that somehow felt... off? The secret isn't in the fixtures or finishes. It's in understanding the invisible forces that make or break your wellness offering. I see it time and again. Boutique hotel owners invest heavily in stunning spa facilities, state-of-the-art gyms, and beautifully appointed meditation rooms, only to wonder why thei...

What if I told you that the wellness model you're following was designed for a business reality that no longer exists? In this episode, I'm calling out what I believe is the broken wellness model that's plaguing the boutique hotel industry, and why it's costing you guests, revenue, and authenticity. Here's the problem: the wellness model we're all following was built around what worked 2 to 3 decades ago. It was fundamentally spa-led, designed for a business reality that is co...