Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
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Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
132. The Model Behind Every Lasting Wellness Legacy
The Wellness in Hospitality Podcast
37 minutes
1 week ago
132. The Model Behind Every Lasting Wellness Legacy
Why do some wellness concepts thrive for decades while others fade within a year? It's not the brand. It's not the bling facilities. It's not even the talent. There's a deeper model at play, and today, I'm breaking it down. After 20+ years in wellness and hospitality, I've seen both sides of the story: -- the simple concepts that endure, and -- the beautiful ones that collapse despite having everything "right." I used to think the failures were due to the market or the ...
The Wellness in Hospitality Podcast
Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
