Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
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Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
118. From Land To Legacy - What It Really Takes To Create A Purpose-Led Retreat
The Wellness in Hospitality Podcast
23 minutes
3 months ago
118. From Land To Legacy - What It Really Takes To Create A Purpose-Led Retreat
Most landowners don’t fail because their vision isn’t good enough. They fail because they’re following a playbook that was never meant for them. A playbook designed for large hotel portfolios and real estate ventures, not deeply personal, legacy-led projects. If you're trying to create something meaningful on your land… Something that reflects your values, gives back to your community, and leaves the land better than you found it… Then this is for you. For the last 3 years, I’ve hosted ...
The Wellness in Hospitality Podcast
Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
