Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
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Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
114. The Broken Model - Why Boutique Hoteliers Miss The Mark
The Wellness in Hospitality Podcast
21 minutes
4 months ago
114. The Broken Model - Why Boutique Hoteliers Miss The Mark
What if I told you that the wellness model you're following was designed for a business reality that no longer exists? In this episode, I'm calling out what I believe is the broken wellness model that's plaguing the boutique hotel industry, and why it's costing you guests, revenue, and authenticity. Here's the problem: the wellness model we're all following was built around what worked 2 to 3 decades ago. It was fundamentally spa-led, designed for a business reality that is co...
The Wellness in Hospitality Podcast
Most hotels still ask: Where do our guests want to go? But the next generation of travellers is asking something entirely different: 👉🏽 Why am I going? The next era of travel isn’t about where we go, it’s about why. In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy. Wh...
