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The Scratch Agency Podcast
The Scratch Agency Podcast
139 episodes
5 days ago
The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.
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Entrepreneurship
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The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.
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Entrepreneurship
Business
Episodes (20/139)
The Scratch Agency Podcast
Why Leadership and Legacy Matter More Than Leads by Jason Kilgo

In Episode 136 of The Scratch Agency Podcast, we’re joined by Jason Kilgo, founder of Kilgo Insurance, who shares his journey from being GEICO’s top national producer to building a thriving independent agency built on leadership, legacy, and relationships.Jason opens up about his early career in corporate insurance, the lessons he carried from high-volume sales environments, and how those experiences shaped the way he leads his agency today. He breaks down the mindset and discipline required to grow, how to hire and retain the right people, and why strong relationships still outperform any marketing strategy.🔍 Whether you’re an agent thinking about going independent, building your first team, or trying to master sales and culture inside your agency — this episode delivers raw lessons from someone who’s lived both sides of the industry.🕒 Timestamps:00:00 – Introduction & Welcoming Jason Kilgo04:12 – From GEICO to Mortgage to Insurance Ownership09:40 – Lessons from Selling 1,600 Policies a Year14:55 – The Power of Roleplay, Coaching & Real Sales Training20:33 – Building Kilgo Insurance from Scratch in 201625:12 – Relationship-Based Prospecting & Referral Growth30:10 – Transitioning to Commercial & Strategic Niches36:48 – How Leadership and Hiring Shape Agency Growth42:05 – The Hardest Lessons in Building a Team47:58 – The Interview Process: Why “Slow to Hire” Wins52:10 – Legacy, Mindset, and Lessons for Scratch Agents🎯 Sponsor:Enhance your productivity and reclaim your time with Virtual Intelligence.Explore their expert Virtual Employees services now at: https://virtualintell.com📱 Join our community:Telegram: https://t.me/+cISob2kA3pAyMmY5📌 Follow us:Instagram: https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl🔗 For more exclusive content:https://scratchagencypodcast.comThanks for tuning into The Scratch Agency Podcast.Like, share, and subscribe — and remember to dig down deep, believe in yourself, and own your future. See you next week!

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5 days ago
39 minutes 33 seconds

The Scratch Agency Podcast
Growing Through Acquisitions with Josh Dott - Systems, Strategy & Scaling

In Episode 135 of The Scratch Agency Podcast, we’re joined by Josh Dott, owner of Dott Insurance Group, who breaks down how he’s completed 10 agency acquisitions in just eight years — including six in the last two alone. Josh shares how he went from scratch agent to serial acquirer and gives a step-by-step blueprint for buying agencies the right way.We delve into what it truly takes to prepare for your first deal, how to structure conversations with sellers, and the often-overlooked power of long-term relationships and reputation. Josh also opens up about funding options, working with local and national lenders, and the operational chaos that can follow if you’re not set up properly post-close.🔍 Whether you're just starting your agency or already thinking about growth via acquisition, this episode is packed with real talk, strategy, and hard-won lessons you won’t find anywhere else.🕒 Timestamps:00:00 – Welcome Back: Josh Dott on Episode 13404:02 – Josh’s Story: From Scratch Agent to 10 Acquisitions07:10 – Step One: Are You Really Ready to Acquire?11:45 – The Systems You Need in Place Before Buying15:32 – Why Your Reputation Matters More Than Your Offer18:15 – Step Two: The Power of Honest Conversations24:20 – Step Three: Financials, Staff, Carriers & Due Diligence29:10 – LOI vs NDA: What They Are and When to Use Them34:50 – What Sellers Actually Want (It’s Not Just Money)39:03 – Success Stories & Mistakes Josh Learned From46:18 – Why Organic Growth Still Matters Post-Acquisition52:00 – Funding Your First Deal: Lenders, Terms & Timing58:32 – Client Communication & Brand Transitions After Closing1:02:40 – Final Advice for Scratch Agents Planning to Scale🎯 Sponsor:Enhance your productivity and reclaim your time with Virtual Intelligence.Explore their expert Virtual Employees services now at: https://virtualintell.com📱 Join the Scratch Agent community:Telegram: https://t.me/+cISob2kA3pAyMmY5📌 Follow us:Instagram: https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl🔗 For more content & community:https://scratchagencypodcast.comThanks for tuning in to The Scratch Agency Podcast.Like, share, and subscribe — and remember to dig down deep, believe in yourself, and own your future. See you next week!

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1 week ago
38 minutes 52 seconds

The Scratch Agency Podcast
David Watson Reveals the Future of Agency Tech

In Episode 135 of The Scratch Agency Podcast, we’re joined by David Watson, founder of RiskAdvisor, making his record fourth appearance on the show. David unveils RiskAdvisor’s newest innovation — Underwriting AI, a feature designed to help agents instantly determine carrier eligibility, streamline quoting, and eliminate wasted time in the intake process.He explains how this tool uses real underwriting guidelines to provide red, yellow, and green indicators for carrier fit — turning a 90-minute quoting process into a matter of minutes. The conversation dives into how this innovation will change the way agencies handle risk intake, increase productivity, and improve data accuracy across carriers.Stephen and Shawn also discuss future updates with David, including customizable risk profiles, dynamic forms, and deeper integrations — demonstrating how RiskAdvisor continues to drive innovation in insurance technology.🔍 Whether you're a current RiskAdvisor user or exploring tools to modernize your workflow, this episode gives you an inside look at the future of AI-driven underwriting and how it’s reshaping the agency tech landscape.🕒 Timestamps:00:00 – Milestone Episode: David Watson Returns for the 4th Time03:45 – Announcing RiskAdvisor’s Underwriting AI07:10 – How Underwriting AI Works (Green, Yellow, Red System)13:22 – Saving Time: Turning 90 Minutes of Quoting into 3018:05 – Updating Carrier Guidelines & Secure AI Learning25:48 – Why Agents Need Smarter Intake Processes32:17 – Customizable Forms & Simplifying Data Entry38:55 – What’s Next for RiskAdvisor: Customer Risk Profiles & Integrations44:40 – Future Plans: AI for Cross-Selling & Property Data Automation50:18 – How to Get Started with Underwriting AI🎯 Sponsor:Enhance your productivity and reclaim your time with Virtual Intelligence.Explore their expert Virtual Employees services now at: https://virtualintell.com📱 Join our community:Telegram: https://t.me/+cISob2kA3pAyMmY5📌 Follow us:Instagram: https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl🔗 For more exclusive content:https://scratchagencypodcast.comThanks for tuning in to The Scratch Agency Podcast.Like, share, and subscribe — and remember to dig down deep, believe in yourself, and own your future. See you next week!

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2 weeks ago
29 minutes 2 seconds

The Scratch Agency Podcast
How I Turned $4K Into $37K Using Google Ads Insurance Lead Gen That Actually Works

In Episode 128 of The Scratch Agency Podcast, co-host Shawn Fitzgerald breaks down his real-world numbers after running Google Ads for two and a half months. He shares the difference between paid Google leads and purchased lead lists, how his organic website leads skyrocketed, and the tech stack that made it all work. If you're wondering whether running your own ads is worth it, this episode delivers the data, setup tips, and honest lessons you need to hear.Unlocking Paid Leads: How Google Ads Supercharged Our Organic Growthwith Shawn Fitzgerald of Sound Harbor Insurance🔍 Whether you're considering paid ads, building out your CRM, or looking to scale your lead gen — this is a must-listen for every scratch agent ready to take the next step.🕒 Timestamps:00:00 – Intro & Back-to-Back Visits: Long Island ↔ Utica03:26 – Why Shawn Started Running Google Ads05:12 – Google Ads vs. Meta Ads: Setup Differences07:38 – Real Numbers: Google Ad Spend, Leads, & Revenue12:17 – The Organic Boost: Website Leads Before vs. After Paid Ads15:55 – Contact Rates vs. Close Rates: Google vs. Lead Vendors18:33 – Tracking ROI with Advisor Evolved & AgencyZoom22:01 – Meta Ads as the Next Play: Branding & Volume25:12 – The Importance of Scripts & Automation for Lead Nurture30:40 – Narrowing Your Niche: Why Shawn Leads With Homeowners33:47 – Why Paid Ads Only Work If You're Set Up for It37:58 – Closing Thoughts + Telegram Community Invite🎯 Sponsor: Enhance your productivity and reclaim your time with Virtual Intelligence.Explore their expert Virtual Employees services now at: https://virtualintell.com📱 Join our exclusive community:Telegram: https://t.me/+cISob2kA3pAyMmY5📌 Follow us:Instagram: https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl🔗 For more content:https://scratchagencypodcast.comThanks for tuning into The Scratch Agency Podcast.Remember to like, share, and subscribe — and most importantly, dig down deep, believe in yourself, and own your future. See you next week!

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3 weeks ago
20 minutes 28 seconds

The Scratch Agency Podcast
THROWBACK: TSAP Community Call - Annual Planning With Brett Young

Welcome to Episode 58 of The Scratch Agency Podcast! In this insightful episode, we sit down with the dynamic Brett Young to dive deep into the world of annual planning and goal-setting for insurance agencies.

🕒 (0:03) - Kicking off the episode with a focus on annual planning and goal setting for insurance agencies.

🕒 (3:00) - Exploring the intricacies of goal planning and decision-making.

🕒 (5:51) - Whether you run an agency with partners or as a sole principal, Brett shares valuable insights.

🕒 (9:15) - Setting and achieving goals for personal and business growth.

🕒 (17:37) - Brett emphasizes the importance of transparency and accountability in personal and business goal planning.

🕒 (21:56) - A closer look at goal-setting and personal growth.

🕒 (24:47) - Company goals and the significance of planning for the year.

🕒 (28:16) - Prioritizing business goals and effective financial management.

🕒 (35:19) - Balancing business goals with a focus on owner compensation.

🕒 (37:18) - More on prioritizing business goals and managing finances effectively.

🕒 (41:13) - The crucial elements of defining profit margins and leveraging in a business.

🕒 (46:32) - A detailed discussion on calculating the compound growth rate for agency revenue.

🕒 (50:10)  - Agency revenue and the essential aspects of lead generation.

🕒 (52:36)  - Strategies for agency revenue growth and effective lead generation.

🕒 (55:42)  - Insights into hiring agents for real estate business growth.

🕒 (1:01:48) - Navigating agency growth strategies in a challenging insurance market.

🕒 (1:04:54) - Overcoming market challenges while setting goals and growing an insurance agency.

🕒 (1:09:17) - The trifecta of sales velocity, lead generation, and process optimization.

Listen now and gain valuable perspectives on navigating the complexities of the insurance industry while setting and achieving your business goals!


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1 month ago
1 hour 14 minutes 49 seconds

The Scratch Agency Podcast
THROWBACK: Writing One Million in Premium Year One with Mike Sharp

In this exciting episode, we sit down with Mike Sharp of Sharp Insurance Agency. (1:53) - Discover Mike's transition from life insurance to property and casualty insurance. (4:16) - Learn how Mike kick-started his property and casualty insurance career and the strategies to secure appointments without NCP. (14:27) - Learn the importance of mentorship in the insurance industry(17:25) - Mike's first hire journey - the challenges and rewards of bringing in the right person early on. (20:32) - Discover the mental battles of the first year in business without experience and how Mike triumphed. (23:16) - Dive into the power of Facebook as a tool to grow your social network and engage with potential clients. (29:05) - Hear about the pivotal moment when Mike knew he was on the right path(32:19) - Explore Mike's journey to achieve his ambitious goal of reaching $100,000 in monthly premiums.(35:30) - The importance of hiring real people and selling insurance daily to scale your agency successfully. (38:47) - Leadership challenges and the significance of treating clients and team members respectfully and caring.

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1 month ago
49 minutes 53 seconds

The Scratch Agency Podcast
THROWBACK: Building a Scratch Insurance Agency with Dr. Billy Williams

Today we are excited to welcome Dr. Billy Williams from Inspire A Nation Business Mentoring and Inspire a Nation Insurance Agency to the show!

  1. Billy shares some exciting news that he and his three children started their own scratch agency in 2023.
  2. Billy shares how to identify specific types of clients and how to serve them.
  3. Billy talks about where every scratch agent needs to start.
  4. Billy shares the process and foundation he and his family are working on now to build his scratch agency in 2023.

You can follow Billy on:

1. ⁠https://www.inspireanation.org⁠

2. ⁠https://www.linkedin.com/in/billyrwilliams/⁠

3. ⁠https://www.instagram.com/drbillyrwilliams/?next=%2F⁠

4. ⁠https://www.youtube.com/@drbillyrwms

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1 month ago
48 minutes 29 seconds

The Scratch Agency Podcast
From Private Equity to Insurance Leadership wtih Michael Streit

In this episode of the Scratch Agency Podcast, we’re joined by Michael Streit, President of EZLynx, for a powerful conversation about efficiency, simplification, and scaling smart. Michael shares lessons from his private equity background, his surprising transition into insurance tech, and what he’s learned serving thousands of scratch agents on the daily.


We dive deep into how agents can get more out of the tools they already have, avoid shiny object syndrome, and prepare for the next wave of AI without drowning in logins or complexity. Whether you’re still quoting manually or overwhelmed by your tech stack, this episode is packed with no-fluff, real-world insight you can act on today.


🕒 Timestamps:

00:00 – Michael’s Journey: From Private Equity to EZLynx President

05:51 – The Most Important Things: Simplifying to Create Value

09:15 – What Scratch Agents Can Learn from EZLynx’s P&L

12:02 – Where Agents Go Wrong with Tech & Underused Systems

16:50 – Turning Management System Data Into Real Sales Opportunities

19:28 – How Top Agents Use Automation, Intake Forms & Clean Data

25:14 – AI in Agencies: What’s Real Now & What’s Coming

31:32 – Final Thoughts on Using Tech to Enhance (Not Replace) Relationships


Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/


📌 Connect with us on social media:

Instagram: https://www.instagram.com/thescratchagencypodcast


🎧 Listen now on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl?si=33a6cfadba084957


🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/


💬 Want to join the community? Head to https://scratchagencypodcast.com

and click “Join the Community” to connect with 85+ other scratch agency owners.


Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward.


See you next time!

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1 month ago
35 minutes 38 seconds

The Scratch Agency Podcast
The First 90 Days as a Scratch Agent with Brian Mahon

The First 90 Days as a Scratch Agent with Brian Mahon

In this episode of the Scratch Agency Podcast, we sit down with Brian Mahon, founder of Igloo Insurance, just 90 days into launching his scratch agency. Brian shares in real time what it's like to build from zero—with no family in insurance, no inherited book, and no shortcuts.

We dive into what he's learned during the whirlwind first three months, why he went from commercial to personal lines (and how hard that transition really is), and how he’s already thinking about systems, tech, and team structure. Brian talks about his use of intent-based prospecting tools like Apollo, his plans to grow lean with a virtual employee, and the surprising difference between being a producer vs. an owner.

If you’re anywhere on the scratch agency journey—starting, restarting, or scaling—this one’s full of raw honesty, early wins, and practical takeaways.


In this episode of the Scratch Agency Podcast, we sit down with Brian Mahon, founder of Igloo Insurance, just 90 days into launching his scratch agency. Brian shares in real time what it's like to build from zero—with no family in insurance, no inherited book, and no shortcuts.We dive into what he's learned during the whirlwind first three months, why he went from commercial to personal lines (and how hard that transition really is), and how he’s already thinking about systems, tech, and team structure. Brian talks about his use of intent-based prospecting tools like Apollo, his plans to grow lean with a virtual employee, and the surprising difference between being a producer vs. an owner.If you’re anywhere on the scratch agency journey—starting, restarting, or scaling—this one’s full of raw honesty, early wins, and practical takeaways.Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: https://t.me/+cISob2kA3pAyMmY5📌 Connect with us on social media: Instagram: https://www.instagram.com/thescratchagencypodcastWatch on Youtube: https://www.youtube.com/@thescratchagencypodcast🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. See you next time!

🕒 Timestamps:
00:00 – Meet Brian: 90 Days into Starting Igloo Insurance
05:02 – Why the Scratch Agency Meetup Changed the Game
10:30 – Career Journey: From Tech & Cyber to Starting an Indie
15:50 – The Real Why Behind Starting the Agency
21:28 – From Commercial to Personal: Why the Transition is Underrated
29:40 – Automating Prospecting: Apollo, Sequences & Smarter Outbound
35:20 – Staying Top of Mind & the Power of Simple Follow-Up
42:45 – Building a Foundation & Assembling Your Trusted Inner Circle

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2 months ago
34 minutes 42 seconds

The Scratch Agency Podcast
From Scratch Agent to Restaurant MGA with Brennen Grone

In this episode of the Scratch Agency Podcast, we’re joined by Brennen Grone, EVP of Sales at Rainbow, a restaurant-focused MGA that’s built differently—because Brennen started as a scratch agent himself. He shares what it's really like to go from running an agency at 25 to building tech-enabled solutions that actually make agents’ lives easier.We get into the pitfalls of the “you sell, we service” model, why Rainbow didn’t fall into the common insurtech traps, and how real human underwriting is still a game-changer in commercial insurance. Whether you’re trying to niche down, expand into hospitality, or just want to work with a carrier that actually gets you—this episode is packed with straight-up value.🕒 Timestamps:00:00 – Meet Brennen: Scratch Agent at 25 to MGA Executive03:50 – Why He Left the Agency Side & the Problem with “You Sell, We Service” Models06:11 – How Rainbow Became a Restaurant Niche MGA10:40 – Specialized Underwriting & Avoiding the InsurTech Trap12:50 – Real Agent Resources: SEO, Food Safety, and Sales Tools15:28 – Are Restaurant Owners All Price Shoppers? How to Sell Value Instead18:25 – Why Human Underwriting Still Wins (With Real Examples)27:11 – How to Start Writing BOPs for Salons, Barbers, and Fitness StudiosEnhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: https://t.me/+cISob2kA3pAyMmY5📌 Connect with us on social media: Instagram: https://www.instagram.com/thescratchagencypodcast🎧 Listen now on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl?si=33a6cfadba084957🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. See you next time!

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2 months ago
32 minutes 15 seconds

The Scratch Agency Podcast
Do Leads Actually Work? with Andrew Rasson

In Episode 129 of the Scratch Agency Podcast, we're joined by Andrew Rasson, Director of Strategic Partnerships at Smart Financial. Andrew delves into the intricacies of lead generation, sharing his expertise on setting up effective processes and maximizing ROI. He discusses the importance of speed to lead, the role of automation, and how to leverage digital marketing to grow your agency.🔍 Whether you're new to the insurance industry or looking to refine your lead management strategies, this episode offers practical advice and industry insights.🕒 Timestamps: 00:00 – Introduction 03:45 – Understanding Lead Generation 07:12 – Importance of Speed to Lead 11:30 – Leveraging Automation in Lead Management 15:20 – Digital Marketing Strategies for Agents 19:05 – Common Misconceptions About Leads 23:40 – Setting Up Effective Processes 27:15 – Wrap-Up and Contact InformationEnhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: https://t.me/+cISob2kA3pAyMmY5📌 Connect with us on social media: Instagram:   / thescratchagencypodcast  🎧 Listen now on Spotify: https://open.spotify.com/show/7hutxCZ...🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. See you next time!

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2 months ago
41 minutes 9 seconds

The Scratch Agency Podcast
Doing It From Scratch...Twice with Colton Hunter

In this episode, we chat with Colton Hunter, founder of Perficio Insurance Services, who shares what it’s really like to build two scratch agencies from the ground up. From hiring virtual assistants early to leveraging Facebook groups and referral partners, Colton dives into the tools, mindset, and structure that helped him grow smarter the second time around.🔍 If you’re building or rebuilding your agency, this one’s full of practical gems on time-blocking, team-building, and scaling with lean resources.🕒 Timestamps:00:00 – Colton’s Journey: Door-to-Door Sales to Agency Owner05:20 – Referrals, Facebook Groups & Community Marketing08:45 – Why His First Hire Was a Quoting VA11:15 – Getting VAs to Work: Onboarding & Expectations14:45 – Role Specialization vs. Overloading Team Members18:40 – Building a Lean Team: CSR, Admin VA & Growth Plans21:30 – Group Hiring Strategy for Sales Reps29:00 – Colton’s Ideal Day & 70% Revenue FocusEnhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: https://t.me/+cISob2kA3pAyMmY5📌 Connect with us on social media: Instagram:   /thescratchagencypodcast  🎧 Listen now on Spotify: https://open.spotify.com/show/7hutxCZ...🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. See you next time!

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2 months ago
34 minutes 37 seconds

The Scratch Agency Podcast
How To Launch a Podcast and Make Real Connections

In this one, we take a deep dive into the evolving journey of podcasting—from rebranding your show to finding your voice and building meaningful connections.We introduce the "Make An Impact" podcast and share insights on how you can start your own show even with minimal equipment. Whether you're a creator, entrepreneur, or someone passionate about storytelling, this episode is full of real talk, tips, and encouragement to help you make an impact with your message.🕒 Timestamps:00:00 - Introduction03:28 - Local podcast rebrand and guest feedback05:00 - Introduction to "Make An Impact" podcast and its purpose08:17 - Relatability and impact of podcast guests' stories12:57 - Starting a podcast with minimal tech investments and focusing on content15:50 - Recommendations for finding guests and collaborators for podcasting17:49 - Importance of consistency and persistence in podcasting efforts19:51 - Reflection on relationships and community networking in podcasting21:32 - Closing remarks and encouragement for self-belief and future ownershipEnhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: https://virtualintell.com/Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: https://t.me/+cISob2kA3pAyMmY5📌 Connect with us on social media: Instagram:   / thescratchagencypodcast  Watch now on Youtube: https://www.youtube.com/@thescratchagencypodcast🔗 For more exclusive content, visit our website: https://scratchagencypodcast.com/Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward.

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2 months ago
21 minutes 44 seconds

The Scratch Agency Podcast
Year Three with Jason Armogida

In Episode 126 of the Scratch Agency Podcast, we're joined by Jason Armogida, founder of 360 Insurance Solutions. Jason shares his journey transitioning from the captive insurance model to building a thriving independent agency. He opens up about the growing pains, key decisions, and strategic use of systems and virtual assistants that have helped him scale successfully in today’s tech-driven landscape.

🔍 Whether you're starting your own agency, exploring InsureTech trends, or figuring out how to scale with the right team—this episode delivers real talk and actionable insight.

🕒 Timestamps:

(00:00) – Introduction

(04:13) – Transition from Captive to Independent Model

(06:28) – Utilizing Systems in Agency Operations

(12:32) – Navigating the InsureTech Boom

(16:17) – Early Days and Transition to 360 Insurance Solutions

(18:43) – Decision Making in Agency Growth and Expansion

(22:04) – Challenges of Scaling an Agency and Talent Acquisition

(26:44) – Three Years In: Team Structure and Virtual Assistants

(29:01) – Wrap-Up and Contact Information

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com


Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

📌 Connect with us on social media:

Instagram: The Scratch Agency Podcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward.

See you next time!





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3 months ago
30 minutes 9 seconds

The Scratch Agency Podcast
Day in the Life of a Scratch Agent

In this episode, Shawn Fitzgerald and Stephen Turnbull break down their daily and weekly routines that keep their agencies running at a high level. From morning rituals to afternoon meetings, prospecting strategies, and team huddles, it's all here.

🕒 (00:00) - Introduction

🕒 (00:29) - A Day in the Life of Shawn Fitzgerald

🕒 (02:26) - Shawn's Morning Routine

🕒 (03:23) - Shawn’s Prospecting Schedule

🕒 (05:20) - Team Huddles and Internal Meetings

🕒 (06:45) - Shawn’s Afternoon Focus

🕒 (07:15) - Time Block for Carrier Rep Meetings

🕒 (12:30) - Stephen’s Ideal Day

🕒 (13:53) - Stephen’s Weekly Schedule Breakdown

🕒 (17:13) - Why Mondays and Fridays Matter for Stephen

🕒 (19:02) - Board Meetings and Big Picture Thinking

🕒 (20:59) - Wrap-up and Mastermind Group Announcement

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com

Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

📌 Connect with us on social media:

 Instagram: The Scratch Agency Podcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!


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3 months ago
21 minutes 54 seconds

The Scratch Agency Podcast
The Scratch Agency Mindset in an AI World

In this episode of The Scratch Agency Podcast, Shawn Fitzgerald and Stephen Turnbull dive into a dynamic conversation about how insurance agencies can harness AI and technology while staying rooted in relationships and strategic vision.

From the fundamentals of building strong industry connections to the advanced integration of AI-driven automation, this episode dives deep into the tools and mindsets needed to grow a modern, efficient agency. The guests also tackle pressing concerns about AI privacy and offer real-world insights into staying competitive in a rapidly evolving industry.

🕒 Timestamps:

(00:00) – Introduction

(00:27) – Shawn's Background

(00:50) – Stephen's Background

(01:20) – Importance of Relationships in the Insurance Industry

(02:40) – The Impact of Networking and Learning from Others

(03:37) – The Growth Opportunities in the Insurance Industry

(04:59) – The Integration of AI in Insurance Agencies

(09:12) – The Future of Agency Efficiency and Automation

(13:24) – Discussion on Utilizing AI Tools and Systems

(16:39) – Addressing Concerns about Privacy and AI Usage

(26:09) – Importance of Vision and Strategy in Agency Growth

(31:18)– Promoting Podcast Meetup and Closing Remarks

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Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!


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4 months ago
35 minutes 26 seconds

The Scratch Agency Podcast
MTV Spring Break Webinar: How Virtual Employees Can Give You the Break You Deserve!

In this episode of the Scratch Agency Podcast, we’re diving into the real-world strategies that help insurance agencies scale — without burning out. Guests Shawn and Stephen return to share their experiences as scratch agents and how they’ve leveraged Virtual employees to streamline operations, build trust, and unlock growth.

From wild customer stories to lessons learned the hard way, this episode is packed with insights, laughs, and actionable takeaways for any insurance pro looking to optimize their agency.

🧠 If you’re struggling to delegate, trust, or scale — this one’s for you.

🕒 Timestamps:

(00:02) – Introduction

(00:59) – Virtual Intelligence Webinar Overview

(01:54) – Importance of Insurance Agency Organization

(02:24) – Housekeeping Note for Audience Participation

(03:23) – Guest Introduction: Shawn and Stephen

(04:47)– Agency Origins and Locations

(06:21) – Challenges and Success Stories as Scratch Agents

(07:08) – Importance of Hiring Virtual Employees

(08:29) – Leveraging Virtual Employees for Agency Operations

(10:48) – Trusting Virtual Employees and Collaboration

(12:42) – Managing Complex Tasks with Virtual Employees

(14:39) – Building Trust with Virtual Employees

(16:05) – Agency Growth and Lessons Learned

(17:57) – Overcoming Challenges in the Insurance Industry

(19:21) – Benefits of Delegating Tasks to Virtual Employees

(37:03) – Guest Engagement: Craziest Customer Requests

(39:33) – Reflection on Embarrassing Mistakes

(43:17) – Importance of Persistence and Support

(46:29) – Delegating Insurance Tasks to Virtual Employees

(49:11) – Trusting Virtual Employees for Business Development

(53:36) – Support and Collaboration with Virtual Employees

(55:03) – Work-Life Balance and Agency Support

(56:57) – Collaboration and Virtual Employee Trust

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com

Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

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 Instagram: The Scratch Agency Podcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!


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4 months ago
58 minutes 16 seconds

The Scratch Agency Podcast
The AI Customer Service Rep, with Nikhil Kansal

In this episode of the Scratch Agency Podcast, we sit down with Nikhil Kansal, the co-founder of Cara, to explore how AI is transforming the insurance industry. 🚀

🧠 From his deep experience in the insurance space to the creation of Cara, Nikhil breaks down how this innovative tool is helping agencies simplify complex tasks like policy comparisons, certificates of insurance (COIs), and more.

🔧 Learn how Cara seamlessly integrates with management systems like Hawksoft and Applied Epic, and how agencies can get started with it in just a few steps.

📌 Timestamps:

(00:00) – Introduction

(02:10) – Nikhil’s background in the insurance industry

(07:54) – Cara’s learning capabilities vs. other AI tools

(08:23) – Integration with systems like Hawksoft, Applied Epic

(14:57) – Helping with policy comparison and COIs

(21:58) – Setting up Cara for your agency

(27:38) – How to evaluate AI tools for your business

(29:05) – Cara’s broader use cases beyond COIs

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com

Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

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 Instagram: The Scratch Agency Podcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!



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4 months ago
36 minutes 17 seconds

The Scratch Agency Podcast
Simplifying AI in your Agency with Landry Fields

In this episode of the Scratch Agency Podcast, we sit down with Landry Fields from Nova Insurance Group to dive deep into how artificial intelligence is revolutionizing the insurance industry. From workflow automation to smarter client interactions, Landry shares firsthand insights on the tools, trends, and real-life applications of AI in modern agencies.

Chapters:

(00:00) – Introduction to AI in Insurance

(01:47) – Landry's Journey with Nova Insurance Group

(04:09) – Learning Curve in Insurance

(05:01) – The Importance of Asking Questions and Learning

(08:24) – Leveraging AI Tools for Efficiency

(09:20) – Using AI to Improve Client Interactions

(15:50) – AI for Policy Analysis and Comparison

(24:57) – Top AI Tools for Scratch Agencies

(27:35) – Workflow Automation and Productivity

(31:45) – Advantages of Canopy Connect

(34:02)– AI for Agency Efficiency

(35:14) – The Future of AI in the Insurance Industry

(38:21) – Integration with Copilot and Gemini

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com

Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

📌 Connect with us on social media:

 Instagram: thescratchagencypodcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!


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4 months ago
42 minutes 5 seconds

The Scratch Agency Podcast
The Evolution of Prime Risk with Kody Houk

In this episode of the Scratch Agency Podcast, hosts Stephen Turnbull and Shawn Fitzgerald welcome Cody Houk, owner of Prime Risk Insurance Solutions. The conversation delves into Cody's journey in the insurance industry, highlighting the challenges he faced during his early years, the pivotal moments that led to his rebranding, and the marketing strategies he implemented to target contractors effectively. The discussion emphasizes the importance of mentorship, the struggles of entrepreneurship, and the evolution of Cody's agency from personal lines to a focus on commercial lines, particularly in the blue-collar sector. In this conversation, Kody Houk shares his insights on effective prospecting techniques tailored for blue-collar businesses, emphasizing the importance of being present where prospects gather. He discusses the significance of finding a niche and seeking mentorship to accelerate growth. The conversation also touches on the impact of rebranding on business visibility and the effectiveness of YouTube as a marketing tool. Kody shares his experience in writing a book in just eight days, highlighting its role as a lead magnet and brand reinforcement. Finally, he discusses his training program aimed at helping new agents grow their agencies sustainably.

Chapters

(00:00) Introduction to the Scratch Agency Podcast

(01:41) Cody's Journey in the Insurance Industry

(05:43) The Struggles of Entrepreneurship

(08:57) The Light Bulb Moment: Rebranding and Mentorship

(11:10) The Rebranding Process: From I Cover to Prime Risk

(17:09) Marketing Strategies and Targeting Contractors

(23:34) Prospecting Techniques for Blue Collar Businesses

(27:53) The Importance of Niche and Mentorship

(29:27) Rebranding and Its Impact on Business

(32:30) Leveraging YouTube for Business Growth

(34:56)The Book Writing Process and Its Benefits

(37:28) Real Insurance Training and Agency Growth Strategies

Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com

Join our exclusive Telegram community for The Scratch Agency Podcast to connect with like-minded agents: The Scratch Agency Podcast

📌 Connect with us on social media:

 Instagram: The Scratch Agency Podcast

🔗 For more exclusive content, visit our website: scratchagencypodcast.com

Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future and keep pushing forward. 

See you next time!


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5 months ago
40 minutes 16 seconds

The Scratch Agency Podcast
The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.