Chatting about all things consignment/wholesale on this week's episode.
Topics:
How to chose the right shops to sell at
How to price - should your prices be higher than retail?
How to chose items that will actually sell
What to do if your items aren't selling
The difference between selling consignment vs wholesale.
Shelf fee vs consignment %
Links:
The Formula for Consistent $1000 Markets
In this episode Shawna shares her journey towards achieving consistent $1000 dollar market days.
She talked about the 2 reasons she had her first $1000 day in her first year of doing markets, and the 4 reasons why she did not achieve consistent $1000 days until 2022.
She also discusses some personal updates, including her pregnancy and life changes, and reflects on the challenges she's had in her business as a result.
1:25 Life Updates
4:00 This is how many $1000 days I've had year by year
7:50 How I hit my first $1000 day in 2019
14:25 Mistakes that were stopping me from having consistent $1000 days
30:30 The Formula for Consistent $1000 Markets
Get the Formula for Consistent $1000 Markets 28 Page guide - Money Back Guarantee: If you complete this guide and apply the strategies to your business and do not have $1000 market within 6 months, I will refund you the cost of the guide.
In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products.
00:00 Building a Strong Brand Identity
02:28 The Importance of Visual Consistency
04:41 Narrowing Your Focus: Finding Your Niche
07:22 Creating Emotional Connections with Customers
In this episode of the Makers Way Podcast, host Shawna discusses the theme of money scarcity in the context of handmade businesses. She shares her personal journey with money mindset, the challenges of pricing products, and the impact of scarcity thinking on business success. Through anecdotes and reflections, Shawna emphasizes the importance of recognizing and shifting one's mindset around money to attract the right customers and achieve financial freedom.
Podcast to help you heal your mindset around money
Podcast to help heal limiting beliefs around pricing
00:00 Introduction to Handmade Jewelry and Teaching
00:56 Rethinking Marketing: Beyond 'Handmade' and 'Local'
02:16 Understanding Customer Curiosity and Engagement
03:50 Crafting Effective Signage for Better Sales
09:19 Highlighting Unique Selling Points
14:01 Final Thoughts and Resources for Makers
In this episode I chat about why I don't include time or overhead in my pricing formula, but how I account for them another way.
I explain my pricing formula and how it works for me. I breakdown how I track my time, and what I am paid hourly based on my annual sales.
I also introduce a few other pricing formula's and I prefer not to use them.
00:59 Booth Aesthetics: Attracting Customers
08:19 Creating a Strong Brand Identity
15:11 Logistical Tips for Market Success
19:49 Selling Authentically: The Power of Positive Energy
Let me know what you thought of the episode: @shawnamariemurphy
My favourite market displays and tools (including my label maker).
1:52 Do you need a business license?
5:50 When and how to register your business name
11:30 Do you need market insurance? + companies that offer short term insurance
18:40 When to get contents insurance
19:42 Why I don't have insurance right now
21:17 A GST number - when to get one and why you need it.
25:34 Review of what you need right away and what can wait.
3:05 Do you need a new camera?
6:10 How I take my photos
10:54 Photos that show the item being used
15:42 Photos that show size
18:47 Photos that don’t leave customers wondering
22:09 Do you need videos in listings?
24:33 How I edit all my photos at once
In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.
00:00 The Journey of Entrepreneurship
04:18 The Art of Selling: Storytelling and Connection
06:35 Overcoming Shyness in Sales
10:39 Creating Authentic Connections with Customers
14:46 Navigating Market Energy and Customer Engagement
19:00 Shifting Mindset: From Desperation to Abundance
22:45 The Impact of Identity on Selling
30:15 Understanding and Overcoming Shame in Business
35:09 Emotional Awareness and Market Dynamics
39:13 Sales Reference Points and Market Performance
41:41 Market Strategy: Quality, Niche, and Authenticity
44:47 Building Connections: Authenticity in Sales
48:09 Practical Booth Tips: Standing vs. Sitting
51:54 Display Strategies: Enhancing Product Visibility
56:59 The Importance of Pricing and Customer Engagement
01:00:34 The Value of Art and Emotional Connection
Maker to Seller Complete Guide
3:08 Why worrying about someone copying you can hurt your business
6:02 What you focus on you attract more of
7:58 Worry and fear are creativity syphons
9:56 What would I do if this happened to me?
17:46 Letting it go
20:05 How is this fear effecting your business?
26:17 What is copying
1:24 Why does finding efficiencies matter?
3:57 Finding tools to increase your speed and be more ergonomic
11:31 Buying in Bulk
12:41 Batch Tasking
15:40 I don’t make one-of-a-kind items anymore
17:42 Making more of what sells well.
Beginner Handmade Market Seller PDF Guide:
https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER
Please leave a review if you enjoyed this episode! ❤️
3:16 What market was this? + Preliminary details
5:40 What I made in sales revenue
7:12 Why finding the right markets is so important
10:13 What the market cost - full expenses breakdown
16:06 Breaking down my full materials costs
20:22 My total net sales and exactly I did with it
33:53 What could be possible for you?
How I made $70K selling my handmade jewelry last year
6 Questions To Help Your Find the Right Markets
If you liked the episode please consider leaving me a review ❤️
01:45 What is sales tax and what will your rate be?
04:45 When do you have to start charging your customers sales tax?
08:38 What permit do I need to charge sales tax?
12:05 What happens if I want to charge sales tax sooner?
14:50 How I manage sales taxes and practical tips for managing the money.
20:25 What if you forget to charge sales tax?
22:35 Summarizing the most important info you need to know.
To get your BN number (for Canadians):
To get a sales tax permit (for Americans): research “your state + sales tax permit for home bases business”. It varies by state so unfortunately there is not one website to obtain your tax permit.
However, Shopify created a great resource that lists each of the states and the tax rates that will apply to you: https://help.shopify.com/en/manual/taxes/us/us-tax-reference
Free Expenses Tracker: https://www.superseen.ca/expenses-tracker
Sell Your Handmade Products at Markets PDF Resource: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER
Undercharging is SO common in the maker community, and I think the biggest reason is limiting beliefs that are causing makers to undervalue their work. I'm chatting through how I healed my limiting beliefs around charging more for my products, and the negative effect on society if artists keep undercharging.
00:00 Understanding Pricing and Limiting Beliefs
01:20 The biggest reason makers undercharge is they undervalue themselves and their work
02:50 One of the biggest beliefs that was holding me back in my business
05:22 Common limiting beliefs around pricing
11:48 How I healed my limiting beliefs around pricing
22:47 The vicious cycle of undercharging for art
My free Pricing Calculator
In this episode I talk about how important it is to find the “sweet spot” of pricing for your items: the balance between your item selling really well and making a healthy profit margin.
00:00 Introduction to the Makers Way Podcast
00:54 Finding Your Sweet Spot in Pricing
03:09 Calculating Costs and Setting Profit Margins
07:12 Testing Your Pricing in Real Markets
12:06 Adjusting Prices Based on Customer Feedback
17:23 The Importance of Customer Reactions
21:28 Real-Life Examples of Pricing Strategies
28:33 Final Thoughts on Pricing and Selling
6 Questions I Ask to Figure Out If A Market Is Right for Me
Beginner’s Guide to Selling Handmade At Markets
Please leave me a review if you liked this episode!
Today we’re taking about pricing handmade products!
00:00 Introduction and Purpose of the Podcast
03:50 The Ideal Profit Margin for Handmade Business
08:52 What is a profit margin?
09:03 Variety in Pricing: Low, Medium, and High
12:48 Incentive Items
15:00 Paying Attention to Pricing Trends
20:02 It’s Okay to Play With Your Pricing
24:41 Common Pricing Mistakes to Avoid: Undercharging
27:46 Overcharging
34:30 Not Pricing Items
37:56 Conclusion and Resources
Free Pricing Calculator: https://www.superseen.ca/product-costs-calculator
Free Expenses Tracker: https://www.superseen.ca/expenses-tracker
Handmade Markets Guide: How I Sold $70K+ Last Year: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER
In this episode of the Makers Way podcast, Shawna Murphy discusses practical strategies for cultivating an abundance mindset in her handmade business.
00:00 Intro & Einstein Time
04:52 The Power of Gratitude
10:03 Letting Go of Worry
12:16 Challenges as Learning Opportunities
17:49 Cultivating a Growth Mindset
21:31 Community Over Competition
23:26 Generosity and Discounts
25:37 The Importance of Returns and Exchanges
28:18 Sharing Knowledge Freely
31:47 Releasing Fear of Idea Theft
Message me on Instagram to tell me how you liked this episode! @shawnamariemurphy
Beginner’s Guide to Selling Handmade: https://www.superseen.ca/offers/eDfSrzds
00:00Introduction to My Journey
02:53Discovering My Passion for Handmade Business
05:47The Self-Discovery Journey
09:11Starting My Business
12:06Navigating Challenges and Growth
15:01Moving to BC and Revitalizing My Business
17:53Collaboration and Community
21:06Embarrassing Moments in Business
24:06Lessons Learned and Future Goals
26:48Conclusion and Call to Action
To apply for the $2000 Entrepreneur Grant: https://www.superseen.ca/Entrepreneur-grant
To purchase Sell Your Handmade Products at Markets: https://www.superseen.ca/sell-at-markets
In this episode of the Makers Way podcast, I talk about the importance of money mindset for handmade makers. I share my personal journey of overcoming limiting beliefs about money and offers practical strategies for fostering a healthier relationship with finances. Key topics include investing in oneself, the 10-10-10 rule for managing income, treating money as a relationship, and becoming emotionally comfortable with financial goals.
00:00 Introduction to Money Mindset
02:54 Investing in Yourself
05:51 The 10-10-10 Rule
08:45 Treating Money as a Relationship
11:48 Becoming Emotionally Comfortable with Money
30:19 Understanding Money Mindset and Exposure to Wealth
32:56 Healing Your Relationship with Money
34:26 The Disconnect Between Self-Identity and Wealth
38:14 Aligning Preferences with Financial Goals
41:15 Practical Steps to Improve Money Mindset
46:39 Strategies for Handmade Business Success
Message me on Insta:instagram.com/shawnamariemurphy
Grab my Sell Your Handmade Products at Markets Guide:https://www.superseen.ca/offers/eDfSrzds/checkout
