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The Maker's Way
Shawna Murphy
21 episodes
4 days ago
I help you start, grow and scale your handmade business.
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Entrepreneurship
Business
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All content for The Maker's Way is the property of Shawna Murphy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I help you start, grow and scale your handmade business.
Show more...
Entrepreneurship
Business
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EP 12: How to sell authentically at markets
The Maker's Way
1 hour 12 seconds
6 months ago
EP 12: How to sell authentically at markets

In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.


00:00 The Journey of Entrepreneurship

04:18 The Art of Selling: Storytelling and Connection

06:35 Overcoming Shyness in Sales

10:39 Creating Authentic Connections with Customers

14:46 Navigating Market Energy and Customer Engagement

19:00 Shifting Mindset: From Desperation to Abundance

22:45 The Impact of Identity on Selling

30:15 Understanding and Overcoming Shame in Business

35:09 Emotional Awareness and Market Dynamics

39:13 Sales Reference Points and Market Performance

41:41 Market Strategy: Quality, Niche, and Authenticity

44:47 Building Connections: Authenticity in Sales

48:09 Practical Booth Tips: Standing vs. Sitting

51:54 Display Strategies: Enhancing Product Visibility

56:59 The Importance of Pricing and Customer Engagement

01:00:34 The Value of Art and Emotional Connection


Display Booth Secrets


Maker to Seller Complete Guide


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The Maker's Way
I help you start, grow and scale your handmade business.