In this episode of The HR Connection, host Sabrina Baker explores why company culture is a powerful driver of employee retention, particularly in small businesses where every interaction carries weight. She explains that real culture isn’t about perks or slogans, but about intentional leadership, aligned behaviors, and everyday practices that reflect core values. Sabrina emphasizes that strong culture builds loyalty, while poor leadership can derail even the best efforts. She highlights the importance of recognition, gratitude, and celebration over material perks, and encourages small business leaders to use tools like pulse surveys to continuously audit and improve their culture.
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