Can small businesses really compete with companies like Google and Amazon for top talent? Yes—and in this episode of The HR Connection, host Sabrina Baker shows you how. Sabrina breaks down why you don’t need a massive budget to attract and retain great people. She explains what today’s candidates really want (spoiler: it’s more than salary), how to spotlight your flexibility and purpose-driven work, and how even the smallest perks can pack a punch. Plus, you’ll learn how to turn your unique employee experience into compelling job ads and interviews—and why employer branding matters, even if you’ve got under 50 employees.