In this episode of The Expansion Code: Bridal Edition, Heather chats with Julie Wuis from The Face Institute (aka the Queen of Face) about how brides can best prepare their skin for their wedding day. Julie shares advice on timelines for skincare and treatments (from one month to a year out!), product recommendations, and the role of injectables like Botox and filler. She also gives valuable tips for makeup artists on how to gently guide clients toward beneficial services and properly prep their skin for flawless makeup application.

We talk about:

• Skin prep is a crucial investment for brides: It leads to confidence, radiance, and better makeup application, resulting in beautiful photos that last a lifetime.
• Timelines matter: Start early (6-12 months) for optimal results, allowing for a wider range of treatments. Even a short timeline (1 month) can benefit from a focused skincare routine.
• Hydration is key: Properly hydrated skin allows makeup to infuse, creating a natural, glowing look.
• Don't overdo it: Avoid stripping the skin with too many actives or harsh peels close to the wedding. Focus on repairing and hydrating the skin barrier.
• Consult professionals: Seek guidance from skincare experts and injectors to create a personalized plan that addresses specific concerns and goals.

Products:

• Osmosis Skincare Line: Highlighted as a healing and effective line, especially for brides. The sensitive kit is specifically mentioned for repairing skin barriers.
• Plated Serum: A serum made by the Mayo Clinic containing a trillion stem cells, used by Julie leading up to her wedding as a simple and effective treatment.
• PTOX: A neuropeptide serum that acts like "Botox in a bottle," reducing the appearance of lines and wrinkles.
• CO2 (Carboxy) Mask: Mentioned as an emergency treatment for burns, bruises, and other skin issues, promoting rapid healing

Connect with Julie Wuis:

Instagram: https://www.instagram.com/thequeenofface/, https://www.instagram.com/thefaceinstituteca/

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca 

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Expansion Code: Bridal Edition, Heather interviews Kait, owner of Black Pin Project, about the world of bridal hairstyling. Kait shares her 20 years of experience, discussing current and upcoming hair trends for 2025 and 2026 brides, emphasizing clean, polished, and sleek styles while also addressing the importance of understanding different bridal aesthetics. 

They dive into essential hair prep tips, the impact of extensions, managing client expectations, and the significance of creating a supportive and stress-free environment for brides on their big day. 

We talk about:

• Current Bridal Hair Trends (2025-2026): Focus on clean, polished, sleek styles, "old money" aesthetic, and adapting trends to different regions.
• Importance of Defining Personal Style: How Kait has honed her specific bridal hair style and the types of clients it attracts.
• Handling Different Client Requests: Balancing personal style with client preferences, including accommodating requests for styles outside of one's expertise.
• Hair Prep for Brides: Ideal hair washing practices, avoiding product buildup, and the importance of clean hair for styling.
• Long-Term Hair Preparation: Suggesting clients consult with stylists early in the engagement (a year out) to plan color, cuts, and overall hair health.
• Importance of Trauma-Sensitive Training
• Realistic expectations glam waves

Connect with Kait:

Website: https://www.blackpinproject.com/

Instagram: https://www.instagram.com/blackpinproject/

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca 

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Expansion Code Bridal Edition, Heather recounts her journey in the bridal industry, beginning with a makeup certification and a job at Estee Lauder in 2007. 

What started as a side hustle, Blush Artistry, gained momentum through in 2014, leading her to build a team and eventually open a commercial space in 2021. By 2022, Heather dedicated herself fully to Blush, expanding its services to include a wide array of beauty and wellness offerings. She highlights the significance of quality work, customer service, and perseverance, encouraging listeners to embrace the challenges of the wedding industry and seek support when needed.

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In episode 50 of The Expansion Code, we are celebrating the podcast's milestone and announce a significant shift in focus. We are niching down and rebranding to "The Expansion Code Bridal Edition." 

The new season will concentrate on providing guidance and support to makeup artists, stylists, planners, photographers, and other beauty professionals in the bridal industry, helping them build successful and profitable businesses. We cover topics such as booking dream clients without burning out, the importance of branding, and strategies for turning passion projects into profitable ventures, all within the context of the competitive and emotionally charged wedding industry.

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

In this episode of The Expansion Code, Justin Cross discusses scaling a business, emphasizing the transition from one-on-one services to a semi-private model to increase revenue and efficiency. He highlights the importance of recognizing when you've reached a ceiling, seeking business coaching to identify new opportunities, and investing in team training to confidently delegate and expand service offerings.

We discuss about:

• Transitioning from a solo operation to a team-based business, focusing on growth and expansion.
• Hiring and training team members to support business growth.
• Moving from one-on-one training to small group training to scale services and increase revenue.
• Maintaining a positive and forward-thinking attitude towards business growth and overcoming challenges.
• Seeking guidance and support from experienced coaches to identify opportunities and overcome limitations.

Connect with Justin Cross:

Instagram: https://www.instagram.com/crossconditioning/ 

Website: https://crossconditioning.ca/ 

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: https://www.theexpansioncode.ca/

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Feeling maxed out with no time to grow your business? Discover how Justin Cross broke through his ceiling with a smart service model shift and strategic team building, leading to a 40% revenue jump—tune in to learn how you can redesign your business for scalable success and reclaim your time!

In this episode:

• Learn how Justin shifted his business model for massive growth
• Discover how to increase revenue without spending on ads
• Find out how to work on your business, not just in it
• Hear the numbers Justin watched to ensure his success
• Learn why you might be solving the wrong problems in your business

Growth Hack Highlight

"If you're at capacity, you don't need to work harder, you need to work smarter." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Heather, where we go deep into:

• Transition to semi-private training or group models to serve more clients in the same time
• Invest in coaching from those who've achieved your desired level of success to identify hidden problems and solutions
• Understand your financials intimately to mitigate risks when expanding and making key business decisions
• Prioritize training your team to be as good as or better than you to confidently delegate and scale

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube:

https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

In this episode of The Expansion Code, Heather Dick interviews Minh-Thu Lam, an executive coach and recovering perfectionist. Minh-Thu shares her journey from a high-pressure career in luxury retail to becoming a coach who helps executives and high performers overcome burnout by optimizing stress.

We discuss about:

• Burnout is a core theme, discussed in terms of its causes, symptoms, and how it's often perceived as a weakness.
• Minh-Thu's approach to managing stress effectively, turning it into an advantage.
• How the nervous system processes stress and its impact on our ability to function.
• Understanding your own triggers, reactions, and needs.
• Practical habits and routines to manage stress and prevent burnout (especially related to phone use).

Connect with Minh-Thu Lam:

Instagram: https://www.instagram.com/minhthu_lam/ 

LinkedIn: https://www.linkedin.com/in/minh-thulam/ 

Podcast: Higher Alignment Podcast

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca 

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

This episode will focus on recognizing and addressing burnout by understanding the disconnect between one's actions and authentic self, and practical tips for optimizing stress.

In this episode:

• Learn why high performers ignore burnout symptoms until it's too late.
• Find out how nervous system regulation can transform your business.
• Optimize stress, don't eliminate it: learn how.
• Recognize when your energy output doesn't match the problem.
• Discover a daily practice that changes everything (it's not a 5 a.m. workout!).

Growth Hack Highlight

"It's not the five back-to-back meetings. It's the 10 mental tabs you're carrying into those meetings." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Jesse Schewchuk, where we go deep into:

• Disconnect between your true self and how you're showing up.
• Processing stress effectively to turn it into an advantage, not a hindrance.
• Understanding how your nervous system processes stress and impacts performance.
• Implementing small changes (like phone habits) to manage stress and improve well-being.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/ 

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/ 

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

In this episode of The Expansion Code, Heather Dick interviews Jesse Schewchuk, a media company owner and founder of the nonprofit Menopause Mission. Jesse shares her personal experience with perimenopause and menopause, including symptoms like insomnia, anxiety, brain fog, and emotional changes that led to a mental health crisis. She emphasizes the importance of early education and conversation about menopause, advocating for proactive self-care, boundary setting, and stress management.

We discuss about:

• Menopause and Perimenopause symptoms, differences, and the impact on women's health and well-being.
• The role of estrogen, progesterone, and cortisol in perimenopause and menopause.
• The connection between hormone changes and mental health issues like anxiety, depression, and neurodivergence.
• The importance of setting boundaries, managing stress, and prioritizing self-care during perimenopause and menopause.
• Challenges and strategies for women in leadership roles experiencing perimenopause and menopause.

Connect with Jesse Schewchuk:

Website: https://www.themenopausemission.org/ 

Instagram: https://www.instagram.com/msjessemuse/ 

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca 

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Tired of burnout holding you back? Explore the intersection of women's health and business growth, revealing how understanding and addressing hormone health can prevent burnout and cultivate a more supportive work environment in this episode.

In this episode:

• Redefine success by prioritizing well-being.
• Turn a potential turning point into a source of empowerment.
• Discover how to lead from rest, not burnout.
• Learn the early signs of perimenopause (it's not just a 50+ thing!).
• Build a workplace that supports women's health.

Growth Hack Highlight

"Burnout isn't a badge, it's a brick wall." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Jesse Schewchuk, where we go deep into:

• Understanding the symptoms, impact, and misconceptions surrounding hormone health for women in their 30s, 40s, and beyond.
• Creating supportive workplaces that offer flexibility, education, and open conversations about women's health.
• Embracing menopause as a transformative phase and tapping into inner strength, leading to new opportunities for personal and professional growth.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/ 

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/ 

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

This episode of The Expansion Code features Heather Dick interviewing Justine Martinson, the CEO and founder of Lipstick Empire. Justine shares her journey of building her business, starting from a young age with a passion for making people look and feel good, to opening her spa in 2013.

We discuss about:

• Building relationships with clients, providing personalized care, and creating a welcoming environment.
• Creating value for clients and generating consistent revenue. Justine emphasizes the need for a strong client base before implementing a membership program.
• Creating a supportive environment for team members, providing them with autonomy and opportunities for growth.
• Addressing concerns head-on and using them as opportunities for improvement.
• Ensuring that the brand reflects the values and personality of the business.
• Understanding costs and profit margins.

Connect with Justine Martinson:

Website: https://www.lipstickempire.ca/

Instagram: https://www.instagram.com/lipstickempire

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Discover actionable strategies for creating a magnetic brand, reducing turnover, and building a service-based business that thrives on high-touch client care and a strong team culture.

In this episode:

• Find out how to create a magnetic brand.
• Learn how to build a loyal client base from zero.
• Discover the secrets to low employee turnover.
• Get insights on high-touch client care strategies.
• Understand the right time to launch a membership program.

Growth Hack Highlight

"My job is to take care of the people who take care of the people." — Justine Martinson

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Justine Martinson, where we go deep into:

• Building relationships, personalized service, and creating value through packages and memberships.
• Fostering a career-focused environment, providing training and autonomy, and celebrating team members' growth.
• Creating a cohesive brand experience, focusing on a welcoming and comfortable space for clients.
• Understanding business numbers, managing discounts, and pricing services effectively.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/ 

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/ 

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

In this new solo episode, Heather discusses her expensive business mistakes, totaling around $40,000, to help listeners avoid similar pitfalls. She emphasizes the importance of intentional decision-making, due diligence, and learning from failures in business, drawing from her experiences in expansion, hiring, and marketing.

Heather discuss about:

• A situation where, driven by desperation during a busy season, she hired an underqualified artist
• An expensive mistake during a business expansion when a crucial detail regarding fire-rated doors was missed
• Personal experience of underquoting for a destination wedding
• Instances of accidentally quoting the wrong amount due to human or system errors
• Importance of intentional marketing, cautioning against pouring resources into the wrong offers or platforms

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Heather's spilling the tea on $40,000 worth of business blunders in this week's Quick & Dirty Growth Hack episode, all thanks to the dangers of moving too fast! Tune in to discover how you can dodge these expensive lessons and scale your business smarter.

In this episode:

• Avoid costly business mistakes
• Learn from real-world experiences
• Discover the dangers of rushing decisions
• Scale your business smarter
• Get tips on hiring, contracts, pricing, and marketing

Growth Hack Highlight

"Fast decisions can cost slow money. Slow down." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Heather, where we go deep into:

• Five specific mistakes totaling around $40,000
• Hiring too quickly led to poor service quality and refunds
• Underpricing services, especially destination weddings, led to financial losses
• Quoting the wrong amount or having unclear contract wording 
• Investing in the wrong marketing channels

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube:

https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

In this episode, Heather Dick chats with holistic business strategist Tracey Jasmine about mindset, strategy, and building a sustainable business. Tracey shares her journey from wedding photographer to business coach, emphasizing the importance of integrating mindset with strategy for long-term success. She discusses how to identify and address limiting beliefs, the necessity of a strong support system, and the significance of self-care for entrepreneurs. 

We discuss about:

• Mindset is the foundation for building a successful business, influencing actions and perceptions. A strong mindset involves building confidence, belief in oneself, and self-trust.
• Strategic approaches combined with an understanding of branding, marketing, and finances are essential for guiding business decisions and growth.
• A sustainable business prioritizes the well-being of the owner, integrates personal values, and allows for time freedom.
• Expanding one's mindset is a prerequisite for successful implementation of strategy. Mindset influences the ability to take strategic actions and achieve goals.
• Overcoming limiting beliefs and reprogramming negative thought patterns is critical for achieving desired outcomes in business and life.

Connect with Tracey Jazmin:

Website: https://traceyjazmin.com/

Instagram: https://www.instagram.com/tracey.jazmin

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

In this episode of The Expansion Code, Heather shares insights on aligning your business strategy with your personal values for sustainable growth. Discover how to reconnect with your inner GPS, prioritize your nervous system, and build a business that supports your life, not steals from it.

In this episode:

• Learn to align your business with your true self.
• Discover how to avoid burnout and reconnect with your values.
• Build a sustainable strategy that supports your well-being.
• Gain insights on scaling your business without sacrificing your life.

Growth Hack Highlight

"Your alignment is not your luxury. It's the strategy." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Tracey Jazmin, where we go deep into:

• Combining mindset work (rooted in neuroscience and psychology) with strategic action is crucial for sustainable success.
• Redefine balance as ever-evolving and avoid hustle culture by prioritizing intuition, self-care, and time for creativity.
• Build a strong support system and treat yourself as the most important asset of your business.
• Listening to your intuition and creating space for it to guide your decisions leads to faster timelines and more aligned outcomes.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like billboards can be effective for location-specific businesses if they complement a digital strategy. Repetition is key, with the need for consumers to see something approximately 28 times before it resonates.

We discuss about:

• General strategies, traditional marketing (print, billboards), digital marketing, marketing platforms, repetition in marketing, email marketing.
• Brand foundations, visual communication of brand, brand colors, brand messaging.
• Scaling a business, business strategy for different types of businesses (brick and mortar vs. knowledge-based), building relationships with customers, differentiating your business.
• Print ads, TV advertising, PR vs. advertising.

Connect with Jodie Brown:

Instagram: https://www.instagram.com/itsjodiebrown/ 

Podcast: The Visionary Rising

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: http://www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Heather shares strategies on marketing, leadership, and mindset. This Quick and Dirty Growth Hack episode emphasizes that strong branding is essential for converting leads, providing actionable tips to align your brand with your values and audience, paving the way for business expansion.

In this episode:

• Discover why your marketing might be failing and how branding can fix it.
• Learn to align your brand with your values for better customer connection.
• Get insights on choosing the right marketing platforms for your business type.
• Understand the power of repetition in marketing and why it works.
• Rethink your online presence to build a brand that attracts the right audience.

Growth Hack Highlight

"If your marketing isn't converting, you don't have a marketing problem, you have a branding problem." — Jodie Brown

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Jodie Brown, where we go deep into:

• Evaluating the effectiveness of traditional marketing (print, billboards) in today's digital landscape.
• The necessity of using more than one marketing platform, including social media, review platforms, and email lists.
• Establishing clear brand foundations before focusing on visual elements like colors and fonts.
• The value of repeating marketing messages and content to resonate with the audience.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:

Heather interviews Alexa and Justine in this new episode of The Expansion Code, from Virago Social Co, a marketing agency, to debunk social media myths and provide actionable advice for business growth. They discuss the overemphasis on follower count versus engaged community, highlighting the importance of quality content and genuine engagement. They emphasize email marketing as a crucial, owned resource and share creative ways to build an email list.

We discuss about:

• Debunking common misconceptions about social media marketing.
• The importance of having an engaged community versus a large, inactive following.
• Strategies for increasing engagement through comments, shares, and saves.
• Building an email list and its importance compared to social media followers.
• Offering valuable freebies or discounts to entice sign-ups.

Connect with Alexa and Justine:

Website: https://viragosocialco.ca/ 

Instagram: https://www.instagram.com/viragosocialco/

How to Connect with Heather:

Follow Heather on Instagram: https://www.instagram.com/iamheatherdick/

Follow The Expansion Code Podcast: https://www.instagram.com/theexpansioncode/

Website & Resources: https://www.theexpansioncode.ca/

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: http://www.blush-artistry.ca

Follow Blush on Instagram: https://www.instagram.com/blushartistrymua/

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Stop wasting time on Instagram and start seeing real growth for your beauty business by creating content that connects with your audience's desires, shows off your personality, and makes it easy for them to book.

In this episode:

• Discover content systems that actually work.
• Learn how to create marketing momentum, even when you're solo or slammed.
• Find out which platforms are worth your time and energy.

Growth Hack Highlight

"You don't need more followers. You need more connection." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Alexa and Justine, where we go deep into:

• Strategies for refreshing a business's image
• The importance of a highly engaged community
• Building and utilizing an email list as a powerful tool for direct communication and repeat business.
• Creating valuable content that speaks directly to the target audience

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube:

https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.